Print 33 comment(s) - last by fteoath64.. on Feb 28 at 4:21 AM

Aluminum unibody phone is HTC's answer to the iPhone 5

At a pair of special press events in London, UK, and New York City, New York Taiwanese smartphone-maker HTC Corp. (TPE:2498) unveiled its next generation superphone, which it dubs "HTC One".  Falling behind Apple, Inc. (AAPL) and Samsung Electronics Comp., Ltd. (KSC:005930) in the sales and image race, HTC is looking to take a step forward with Se the new smartphone.  

The phone is encased in a slick aluminum unibody, and has a back mic to help remove ambient noise, similar to the iPhone.  The antenna is built into the body.  It weighs 143 g (vs. 133 g for a Galaxy S III), but that weight is partly accounted for by a beefier 2300 mAh battery, which should improve battery life.  It is 9.3 millimeters thick (vs. 8.6mm for the Galaxy S III or 7.6 mm for the iPhone 5).

Building on HTC's accoustic differentiation, the new 4.7-inch  smartphone packs BoomSound -- dual stereo speakers.  It features a powerful quad-core 1.7 GHz Snapdragon 600 series processor from Qualcomm, Inc. (QCOM) and 2 GB of DDR2 DRAM.  And there's a gorgeous 1920x1080 pixel (1080p) display.  Memory stacks up with 32 and 64 GB base capacities -- but no microSD, by the looks of it.  Bluetooth 4.0, NFC, and 802.11n standards are all supported.

The camera sensor is relatively large 1/3-inch (bigger than the iPhone 5's sensor).  HTC pairs its with its second generation ImageChip, which allows taking still frames from video.  The phone uses high dynamic range (HDR) technology to enhance images in diverse lighting conditions.

HTC One 360 view
The HTC One

And there's an infrared blaster that allows the phone to act as a TV remote.  HTC calls its remote software "Sense TV".

The phone packs a new HTC Sense UI skin, built on top of the base Android installation.  The new skin packs a new live tiles app called "BlinkFeed".  The interface looks somewhat like the iOS/Android app Flipboard or the base animated tiles found in Windows Phone.
HTC BlinkFeed
HTC's BlinkFeed

Content partners for blinkfeed include ESPN and the Associated Press.

There's also built-in image editing, similar to BlackBerry, Ltd.'s (TSE:BB) BlackBerry 10 operating system.

The handset will be available in March.  In the U.S. it will be initially be carried by AT&T, Inc. (T), Sprint Nextel Corp. (S) and T-Mobile USA.  It will be also sold at Best Buy Inc. (BBY).  Existing HTC customers can trade in their old phone for $100 USD towards the handset.

HTC will face a tough fight for market share, with iPhone 5 seeing strong sales and with Samsung reportedly prepping the Galaxy S IV for a March 14 launch.

Sources: HTC [1], [2], CNET

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By TakinYourPoints on 2/20/2013 4:43:35 AM , Rating: 2
Its either SD card expansion or a bigger battery, pick one.

The trend for eliminating expansion is only going to continue as phones get thinner and thinner. There are engineering concessions to be made when space continues to get more limited while the demands on performance (CPU/GPU/LTE) increase.

By Mint on 2/20/2013 6:13:32 AM , Rating: 2
You're not going to fit any noticeably bigger battery in the volume of a microSD slot. That's not the reason it's absent.

The real reason limitation is the aluminum unibody and HTC's phone shape (narrow on the sides to make it look/feel thin). There's almost nowhere to put another slot, and if you did, it would add cost and have some reliability issues.

Samsung gets around both issues with a removable cover, which also allows battery swapping, but it has to be a flexible plastic to do that.

By Netscorer on 2/20/2013 12:57:40 PM , Rating: 3
The real irony is that while unibody design may look enticing when you first pick up a phone in the store, the first thing most customers do after purchase is put a protection sleeve on phone. Something about the notion of dropping your substantial investment on the pavement and having no protection does not sit well with most folks.
Hence, unibody design is wasted, yet we lose a fundamentally important ability to swap batteries, add micorSD Card or even swap SIM, if needed.

By fteoath64 on 2/28/2013 4:21:40 AM , Rating: 2
"There's almost nowhere to put another slot, and if you did, it would add cost and have some reliability issues. "

They put the microSIM in a removable tray. They can do the same with MicroSD card. Why not ?. There is plenty of space on the huge phone, space is not the excuse. It is HTC emulating Apple and saying "you do not need Sd card" that is a BAD thing and they still cannot fix it. I am sure about 30% loss sales is significant because may count on MicroSD slot as a mandatory feature. That might be the main reason they do not want an iPhone either.

By zephyrprime on 2/21/2013 12:59:18 PM , Rating: 1
Microsd is not big at all and doesn't add much bulk to the phone. The move to remove expansion is driven entirely to increase profit by forcing people to buy the larger phone.

"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson

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