Print 33 comment(s) - last by fteoath64.. on Feb 28 at 4:21 AM

Aluminum unibody phone is HTC's answer to the iPhone 5

At a pair of special press events in London, UK, and New York City, New York Taiwanese smartphone-maker HTC Corp. (TPE:2498) unveiled its next generation superphone, which it dubs "HTC One".  Falling behind Apple, Inc. (AAPL) and Samsung Electronics Comp., Ltd. (KSC:005930) in the sales and image race, HTC is looking to take a step forward with Se the new smartphone.  

The phone is encased in a slick aluminum unibody, and has a back mic to help remove ambient noise, similar to the iPhone.  The antenna is built into the body.  It weighs 143 g (vs. 133 g for a Galaxy S III), but that weight is partly accounted for by a beefier 2300 mAh battery, which should improve battery life.  It is 9.3 millimeters thick (vs. 8.6mm for the Galaxy S III or 7.6 mm for the iPhone 5).

Building on HTC's accoustic differentiation, the new 4.7-inch  smartphone packs BoomSound -- dual stereo speakers.  It features a powerful quad-core 1.7 GHz Snapdragon 600 series processor from Qualcomm, Inc. (QCOM) and 2 GB of DDR2 DRAM.  And there's a gorgeous 1920x1080 pixel (1080p) display.  Memory stacks up with 32 and 64 GB base capacities -- but no microSD, by the looks of it.  Bluetooth 4.0, NFC, and 802.11n standards are all supported.

The camera sensor is relatively large 1/3-inch (bigger than the iPhone 5's sensor).  HTC pairs its with its second generation ImageChip, which allows taking still frames from video.  The phone uses high dynamic range (HDR) technology to enhance images in diverse lighting conditions.

HTC One 360 view
The HTC One

And there's an infrared blaster that allows the phone to act as a TV remote.  HTC calls its remote software "Sense TV".

The phone packs a new HTC Sense UI skin, built on top of the base Android installation.  The new skin packs a new live tiles app called "BlinkFeed".  The interface looks somewhat like the iOS/Android app Flipboard or the base animated tiles found in Windows Phone.
HTC BlinkFeed
HTC's BlinkFeed

Content partners for blinkfeed include ESPN and the Associated Press.

There's also built-in image editing, similar to BlackBerry, Ltd.'s (TSE:BB) BlackBerry 10 operating system.

The handset will be available in March.  In the U.S. it will be initially be carried by AT&T, Inc. (T), Sprint Nextel Corp. (S) and T-Mobile USA.  It will be also sold at Best Buy Inc. (BBY).  Existing HTC customers can trade in their old phone for $100 USD towards the handset.

HTC will face a tough fight for market share, with iPhone 5 seeing strong sales and with Samsung reportedly prepping the Galaxy S IV for a March 14 launch.

Sources: HTC [1], [2], CNET

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I like the IR blaster...
By fleshconsumed on 2/19/2013 2:21:11 PM , Rating: 3
I like the IR blaster idea, I only wish other manufacturers would do the same. It would be neat to control all of my HTPC functions from my phone instead of having 2-3 remotes or buying "universal" programmable one. However, lack of MicroSD expansion and non-removeable battery are a real bummer. I really hope the rest of the industry doesn't follow the same iPhone build model where they put out slick phones while sacrificing expansion. I'd rather settle for a slighly bulkier phone to have MicroSD/removable battery options.

RE: I like the IR blaster...
By EasyC on 2/19/2013 2:28:49 PM , Rating: 2
2300 MAh is plenty for a phone of this magnitude. My EVO LTE could easily hit 2 days on light-moderate usage.

I think the design is really nice. With more and more manufacturers racing to make the next phablet. HTC has realized that a gigantic phone isn't always the best. Staying true to 4.7" is just what I was hoping for.

RE: I like the IR blaster...
By Jeffk464 on 2/19/2013 2:37:16 PM , Rating: 2
Yup, snapdragon processor are pretty miserly on battery. Depends on the screen to though.

RE: I like the IR blaster...
By Jeffk464 on 2/19/2013 2:38:24 PM , Rating: 2
This is definitely the best looking android phone I've seen.

RE: I like the IR blaster...
By Jeffk464 on 2/19/2013 2:40:33 PM , Rating: 2
I'm an extremely heavy user and my galaxy nexus can burn through its battery very quickly, its my main gripe with it. It is also one of the key features I will be looking for in my next phone. I don't need more processor speed, focus on giving me better battery life.

RE: I like the IR blaster...
By xti on 2/19/2013 3:15:42 PM , Rating: 3
ask for both. no reason we shouldnt be moving towards having power and max battery life in todays world.

RE: I like the IR blaster...
By Jeffk464 on 2/19/2013 4:46:13 PM , Rating: 2
Yeah ok, give me more power so long as it doesn't hurt battery life.

RE: I like the IR blaster...
By Mint on 2/20/2013 1:10:13 PM , Rating: 2
HTC has realized that a gigantic phone isn't always the best
That's not exactly a groundbreaking observation. Every manufacturer knows that.

The reason that they're all trying to put out some big phones is that it's a high margin market that was quite underserved until the Galaxy Note arrived, and even today Samsung pretty much owns the whole market and is making a killing.

4.7" is still pretty big, historically.

RE: I like the IR blaster...
By Reclaimer77 on 2/20/2013 3:50:59 PM , Rating: 2
Then you still need line of sight. What you want is this or something like it, I don't know how I lived so long without...

RE: I like the IR blaster...
By Argon18 on 2/21/2013 5:02:33 PM , Rating: 1
Why is it called a "Blaster"? Who named this, Han Solo?

"This is from the It's a science website." -- Rush Limbaugh

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