Bill Gates Describes Microsoft's Early Smartphone Efforts as "Clearly a Mistake"
February 18, 2013 3:10 PM
comment(s) - last by
The Windows Mobile era took a heavy toll on Microsoft's mobile efforts
In a new candid interview with CBS Corp.'s (
) titular station, Microsoft Corp. (
) co-founder and
Bill Gates discusses his
struggles in the mobile era
. Microsoft today accounts for less than 5 percent of the smartphone market, according to most estimates.
For a time, Microsoft
held nearly a quarter
of the fledgling smartphone market (circa 2004). But it failed to keep up with rivals like Google Inc. (
) and Apple, Inc. (
), sticking for years with the increasingly dated Windows Mobile platform. In November 2010, Microsoft launched
a new operating system
, Windows Phone, which was ambitious but lacked strong third-party hardware support. Today Microsoft is still struggling to sell the market on its latest mobile OS --
Windows Phone 8
Bill Gates in the interview calls Microsoft's former cellphone strategy "clearly a mistake", remarking, "There's a lot of things like cellphones where we didn't get out in the lead early. We didn't miss cellphones, but the way that we went about it didn't allow us to get the leadership."
The tech icon says that both he and current CEO (
and close friend
) Steve Ballmer are both incredibly "self-critical". He comments, "He [Ballmer] and I are not satisfied that in terms of breakthrough things that we're doing everything possible."
Steve Ballmer's company has struggled in the mobile era, since Mr. Gates' retirement.
[Image Source: SFGate]
Mr. Gates expressed confidence, though, that it's not too late for Microsoft to claw its way to a significant mobile market share. He's
a big fan of Windows 8 and Microsoft's Surface tablet
Microsoft is reportedly aiming to
unify the Windows and Windows Phone platforms
under one consistent set of mostly overlapping APIs and user interface themes, to allow users to feel more comfortable with both form factors, and to help developers save time deploying cross-platform apps. The first unified release, Windows Blue, may land late this summer.
The revisions are also accompanied with some big leadership change. Windows President Steven Sinofsky was
new rising stars are taking his place
at the company. Some investors have
called on CEO Ballmer to step down
, but for now Mr. Ballmer is
in the top spot,
vocal as ever
This article is over a month old, voting and posting comments is disabled
RE: Windows 8 Phone is great
2/19/2013 4:12:05 PM
Man. WP8 was released end of 2012. You think stats for whole 2012 are really realistic way to look at WP8 adoption?
RE: Windows 8 Phone is great
2/19/2013 5:01:14 PM
Very funny. The stats are for WP7 and WP8
WP8 did not come out of nowhere. Microsoft is in the smartphone business for 10 years now.
I've already seen the 'with WP7 it will be differnt'-hype, then the 'with WP7.5 and Nokia it will be different'-hype and the 'with WP8 it will be differnt'-hype.
So now I should believe the 'wait until WP8 gains traction'-hype?
I give you a clue: MS' current strategy does not work. Marketshare in the low single digits for 2 years in a row is nothing to brag about for a company like Microsoft.
Perhaps they can come up with a sane strategy, but MS has not much time left. I#d hurry.
"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il
Microsoft Confirms "Metro" Makeover Coming With Windows Blue
February 18, 2013, 1:30 PM
Ballmer: Dropbox is a "Fine Little Startup"
January 30, 2013, 8:50 AM
Ex-Microsoft Executive: Steve Ballmer Holds his Reign by Pushing Others Out
January 22, 2013, 10:49 AM
New Windows Chief Talks Sinofsky, Windows 8, Surface
December 14, 2012, 2:28 PM
Eric Schmidt Suggests Peace With Apple is Coming, Dismisses Windows Phone
December 5, 2012, 12:30 PM
Report: DISH CEO Makes Aggressive $2B USD Bid for LightSquared's Spectrum
May 20, 2013, 10:25 PM
Apple Releases Tim Cook's Testimony on Corporate Tax Laws
May 20, 2013, 7:40 PM
Apple's Tim Cook to Talk Profit Shifting, Taxes at U.S. Senate Hearing
May 20, 2013, 1:44 PM
HTC to Double Production Capacity for "One" Flagship Smartphone This Month
May 20, 2013, 10:10 AM
LG Showcases 5" Flexible OLED Technology at SID 2013
May 20, 2013, 8:18 AM
Air Force Expects to Save Over $50 Million in 10 Years by Using iPads
May 17, 2013, 12:26 PM
Most Popular Articles
High School Student Creates Storage Device that Can Charge in 20 Seconds
May 20, 2013, 6:51 AM
Google Announces "Pure" Galaxy Nexus S4 for $649, Android Updates
May 15, 2013, 1:42 PM
Seawater Cooling Saves Data Center Big Bucks, Energy, Despite Jellyfish Issues
May 17, 2013, 3:23 PM
U.S. Federal Traffic Board Wants to Make Drunk Driving Threshold Far Harsher
May 15, 2013, 11:32 AM
Newegg Legal Chief: "We don't Feed the Trolls"; Defeats Bell Lab Shell Comp.
May 17, 2013, 10:11 AM
Latest Blog Posts
Quick Note: Sony "Teases" PS4 Ahead of Xbox Reveal in New Video
May 20, 2013, 12:33 PM
Nokia Introduces Instagram-Like App of Its Own to Help Lumia Sales
May 20, 2013, 7:10 AM
Parents of Pre-Teen Drivers Commonly Practice Distracted Driving Says Study
May 9, 2013, 7:16 AM
Apple's iOS 7 Running Into Internal Delays Due to Massive Overhaul
May 1, 2013, 4:26 PM
Elon Musk Willing to Spend More Money on Widening of 405 Freeway
Apr 26, 2013, 7:28 PM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information