February 18, 2013 11:56 AM
comment(s) - last by
Google said it is taking the necessary steps to do so
Google is under the microscope once again by European data regulators, who say the search giant needs to
by this summer.
Last year, Google consolidated 60 privacy policies into one -- allowing the company to combine user data across several services like Gmail, YouTube and Google+. This strategy is especially useful when selling advertisements.
According to data protection regulators in Europe, this puts users at "high risk" as far as privacy goes. Also, users cannot opt out. Hence, Europe's 27 data regulators gave Google four months to change this policy back in October -- but according to these groups, Google has not yet addressed these concerns.
"Google did not provide any precise and effective answers," CNIL said. "In this context, the EU data protection authorities are committed to act and continue their investigations. Therefore, they propose to set up a working group, led by the CNIL, in order to coordinate their reaction, which should take place before summer."
However, Google said it did respond on January 8 with a list of the steps it planned to take.
Late last month, Google
in the U.S. It wanted
to make the privacy policies easier to understand for the end-user
to make it easier for Google to share a user's information between different apps when the users sign into their Google account.
Earlier last month,
Google managed to escape a nearly two-year U.S. Federal Trade Commission (FTC) investigation
without paying any fines
, but the EU
said it didn't plan on going easy on Google the way he FTC did.
Joaquin Almunia, Europe's antitrust chief, recently said that Google is providing search results that
promote its own services
instead of fairly showing those of competitors.
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Does this apply to FB as well?
2/18/2013 3:30:36 PM
FB = The worlds largest collection of marketing targets IMO.
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