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All price changes and spec updates are available now

Apple is looking to lure customers to its MacBook line by reducing prices and increasing specs on some of its higher-end models.

Apple announced today that it is cutting prices on its MacBook Pros with Retina display and even a MacBook Air model.

The 13-inch MacBook Pro with Retina display and 128GB of flash will now start at $1,499 (previously $1,699) while the model with 256GB of flash and a 2.6 GHz processor will start at $1,699 (previously $1,999).


The 13-inch MacBook Air with 256GB of flash also saw a price drop to $1,399.

The 15-inch MacBook Pro with Retina display didn't see a price cut this round, but it did get a bump in specs. This model now offers a 2.4 GHz quad-core processor (previously 2.3 GHz) while the top-of-the-line version has a 2.7 GHz quad-core processor (previously 2.6 GHz) and 16GB of memory. The price remains the same at $2,799.

Apple is likely reducing prices ahead of a refreshed line of MacBook devices. All price changes and spec updates are available now.

Source: Apple



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mac book cut price
By sharrylee on 2/13/2013 10:55:51 PM , Rating: 2
Don't forget US sales tax adds around seven per cent when calculating that comparison price!http://tinyurl.com/macbookcutprice




RE: mac book cut price
By headbox on 2/14/2013 5:37:37 AM , Rating: 2
US sales tax? No, state sales tax. I live in Oregon where there is no sales tax.

Don't forget Apple-haters: a Mac holds high resale value. That $1,500 laptop will resell in a few years for probably $1,200. Buy a PC laptop and you have a worthless gift for your grandma in 3 years.


RE: mac book cut price
By steven975 on 2/14/2013 8:41:58 AM , Rating: 2
That's a little inflated.

The $1299 Macbook Air I bought a year ago has a resale value of $800-900 today if I'm lucky.


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