Apple Updates MacBook Pro/Air Line with Price Cuts, Specs Boost
February 13, 2013 12:21 PM
comment(s) - last by
All price changes and spec updates are available now
Apple is looking to
lure customers to its MacBook line
by reducing prices and increasing specs on some of its higher-end models.
Apple announced today that it is cutting prices on its MacBook Pros with Retina display and even a MacBook Air model.
13-inch MacBook Pro with Retina display
and 128GB of flash will now start at $1,499 (previously $1,699) while the model with 256GB of flash and a 2.6 GHz processor will start at $1,699 (previously $1,999).
The 13-inch MacBook Air with 256GB of flash also saw a price drop to $1,399.
The 15-inch MacBook Pro with Retina display didn't see a price cut this round, but it did get a bump in specs. This model now offers a 2.4 GHz quad-core processor (previously 2.3 GHz) while the top-of-the-line version has a 2.7 GHz quad-core processor (previously 2.6 GHz) and 16GB of memory. The price remains the same at $2,799.
Apple is likely reducing prices ahead of a refreshed line of MacBook devices. All price changes and spec updates are available now.
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mac book cut price
2/13/2013 10:55:51 PM
Don't forget US sales tax adds around seven per cent when calculating that comparison price!
RE: mac book cut price
2/14/2013 5:37:37 AM
US sales tax? No,
sales tax. I live in Oregon where there is no sales tax.
Don't forget Apple-haters: a Mac holds high resale value. That $1,500 laptop will resell in a few years for probably $1,200. Buy a PC laptop and you have a worthless gift for your grandma in 3 years.
RE: mac book cut price
2/14/2013 8:41:58 AM
That's a little inflated.
The $1299 Macbook Air I bought a year ago has a resale value of $800-900 today if I'm lucky.
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