backtop


Print 51 comment(s) - last by epollyon.. on Feb 18 at 9:34 PM

All price changes and spec updates are available now

Apple is looking to lure customers to its MacBook line by reducing prices and increasing specs on some of its higher-end models.

Apple announced today that it is cutting prices on its MacBook Pros with Retina display and even a MacBook Air model.

The 13-inch MacBook Pro with Retina display and 128GB of flash will now start at $1,499 (previously $1,699) while the model with 256GB of flash and a 2.6 GHz processor will start at $1,699 (previously $1,999).


The 13-inch MacBook Air with 256GB of flash also saw a price drop to $1,399.

The 15-inch MacBook Pro with Retina display didn't see a price cut this round, but it did get a bump in specs. This model now offers a 2.4 GHz quad-core processor (previously 2.3 GHz) while the top-of-the-line version has a 2.7 GHz quad-core processor (previously 2.6 GHz) and 16GB of memory. The price remains the same at $2,799.

Apple is likely reducing prices ahead of a refreshed line of MacBook devices. All price changes and spec updates are available now.

Source: Apple



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Wow!
By artemicion on 2/13/2013 7:05:21 PM , Rating: 2
You miss the point. He's not comparing a macbook to a car. He's saying people are willing to pay a premium for a rMBP because it has something you can't get anywhere else. People are also willing to pay a premium for a Veyron because it has something you can't get anywhere else. Hence, they are similar in that regard.


RE: Wow!
By SPOOFE on 2/13/2013 10:25:56 PM , Rating: 2
There are people willing to spend several thousand dollars on USB or speaker cables, proving nothing other than there are people with money to waste.


"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki