Apple Updates MacBook Pro/Air Line with Price Cuts, Specs Boost
February 13, 2013 12:21 PM
comment(s) - last by
All price changes and spec updates are available now
Apple is looking to
lure customers to its MacBook line
by reducing prices and increasing specs on some of its higher-end models.
Apple announced today that it is cutting prices on its MacBook Pros with Retina display and even a MacBook Air model.
13-inch MacBook Pro with Retina display
and 128GB of flash will now start at $1,499 (previously $1,699) while the model with 256GB of flash and a 2.6 GHz processor will start at $1,699 (previously $1,999).
The 13-inch MacBook Air with 256GB of flash also saw a price drop to $1,399.
The 15-inch MacBook Pro with Retina display didn't see a price cut this round, but it did get a bump in specs. This model now offers a 2.4 GHz quad-core processor (previously 2.3 GHz) while the top-of-the-line version has a 2.7 GHz quad-core processor (previously 2.6 GHz) and 16GB of memory. The price remains the same at $2,799.
Apple is likely reducing prices ahead of a refreshed line of MacBook devices. All price changes and spec updates are available now.
This article is over a month old, voting and posting comments is disabled
2/13/2013 6:50:30 PM
If your goal is to make the average Apple user seem like petty, shallow, and condescending twirps than congratulations.
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