Apple Updates MacBook Pro/Air Line with Price Cuts, Specs Boost
February 13, 2013 12:21 PM
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All price changes and spec updates are available now
Apple is looking to
lure customers to its MacBook line
by reducing prices and increasing specs on some of its higher-end models.
Apple announced today that it is cutting prices on its MacBook Pros with Retina display and even a MacBook Air model.
13-inch MacBook Pro with Retina display
and 128GB of flash will now start at $1,499 (previously $1,699) while the model with 256GB of flash and a 2.6 GHz processor will start at $1,699 (previously $1,999).
The 13-inch MacBook Air with 256GB of flash also saw a price drop to $1,399.
The 15-inch MacBook Pro with Retina display didn't see a price cut this round, but it did get a bump in specs. This model now offers a 2.4 GHz quad-core processor (previously 2.3 GHz) while the top-of-the-line version has a 2.7 GHz quad-core processor (previously 2.6 GHz) and 16GB of memory. The price remains the same at $2,799.
Apple is likely reducing prices ahead of a refreshed line of MacBook devices. All price changes and spec updates are available now.
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2/13/2013 6:23:26 PM
The Bugatti Veyron is a horrible example. The Bugatti is without a doubt the greatest automobile ever wrought by man. It's an absolute marvel of engineering achievement. Maybe one of the greatest engineering accomplishments in mankind's history. Nearly everything about the car was judged as being "impossible" by the so-called experts. The transmission for example was "impossible". They were told that any transmission they could fathom would "fly apart" at having to push that much torque through an AWD system.
Comparing this to a MBA is asinine. For the MBA to the laptop equivalent to the Veyron, it would have to outperform every other laptop by a factor of 10, for EVERY category. CPU, RAM, USB speeds, everything.
2/13/2013 7:05:21 PM
You miss the point. He's not comparing a macbook to a car. He's saying people are willing to pay a premium for a rMBP because it has something you can't get anywhere else. People are also willing to pay a premium for a Veyron because it has something you can't get anywhere else. Hence, they are similar in that regard.
2/13/2013 10:25:56 PM
There are people willing to spend several thousand dollars on USB or speaker cables, proving nothing other than there are people with money to waste.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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