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All price changes and spec updates are available now

Apple is looking to lure customers to its MacBook line by reducing prices and increasing specs on some of its higher-end models.

Apple announced today that it is cutting prices on its MacBook Pros with Retina display and even a MacBook Air model.

The 13-inch MacBook Pro with Retina display and 128GB of flash will now start at $1,499 (previously $1,699) while the model with 256GB of flash and a 2.6 GHz processor will start at $1,699 (previously $1,999).

The 13-inch MacBook Air with 256GB of flash also saw a price drop to $1,399.

The 15-inch MacBook Pro with Retina display didn't see a price cut this round, but it did get a bump in specs. This model now offers a 2.4 GHz quad-core processor (previously 2.3 GHz) while the top-of-the-line version has a 2.7 GHz quad-core processor (previously 2.6 GHz) and 16GB of memory. The price remains the same at $2,799.

Apple is likely reducing prices ahead of a refreshed line of MacBook devices. All price changes and spec updates are available now.

Source: Apple

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RE: Wow!
By artemicion on 2/13/2013 6:13:45 PM , Rating: 2
Am I the only one that thought his analogy is apt? His point was that people pay exhorbitant price premiums just to say that they have the very best product. Happens with cars, computers, clothes, furniture, etc. Just about anything you can think of. Bugatti is a valid example. So is rMBP, certainly in terms of its screen. I'm not aware of any laptop with DPI in the same league as the rMBP.

RE: Wow!
By Reclaimer77 on 2/13/2013 6:23:26 PM , Rating: 2
The Bugatti Veyron is a horrible example. The Bugatti is without a doubt the greatest automobile ever wrought by man. It's an absolute marvel of engineering achievement. Maybe one of the greatest engineering accomplishments in mankind's history. Nearly everything about the car was judged as being "impossible" by the so-called experts. The transmission for example was "impossible". They were told that any transmission they could fathom would "fly apart" at having to push that much torque through an AWD system.

Comparing this to a MBA is asinine. For the MBA to the laptop equivalent to the Veyron, it would have to outperform every other laptop by a factor of 10, for EVERY category. CPU, RAM, USB speeds, everything.

RE: Wow!
By artemicion on 2/13/2013 7:05:21 PM , Rating: 2
You miss the point. He's not comparing a macbook to a car. He's saying people are willing to pay a premium for a rMBP because it has something you can't get anywhere else. People are also willing to pay a premium for a Veyron because it has something you can't get anywhere else. Hence, they are similar in that regard.

RE: Wow!
By SPOOFE on 2/13/2013 10:25:56 PM , Rating: 2
There are people willing to spend several thousand dollars on USB or speaker cables, proving nothing other than there are people with money to waste.

"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

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