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All price changes and spec updates are available now

Apple is looking to lure customers to its MacBook line by reducing prices and increasing specs on some of its higher-end models.

Apple announced today that it is cutting prices on its MacBook Pros with Retina display and even a MacBook Air model.

The 13-inch MacBook Pro with Retina display and 128GB of flash will now start at $1,499 (previously $1,699) while the model with 256GB of flash and a 2.6 GHz processor will start at $1,699 (previously $1,999).


The 13-inch MacBook Air with 256GB of flash also saw a price drop to $1,399.

The 15-inch MacBook Pro with Retina display didn't see a price cut this round, but it did get a bump in specs. This model now offers a 2.4 GHz quad-core processor (previously 2.3 GHz) while the top-of-the-line version has a 2.7 GHz quad-core processor (previously 2.6 GHz) and 16GB of memory. The price remains the same at $2,799.

Apple is likely reducing prices ahead of a refreshed line of MacBook devices. All price changes and spec updates are available now.

Source: Apple



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RE: Wow!
By ritualm on 2/13/2013 6:07:00 PM , Rating: 2
quote:
I own a 7 Series gamer(yellow chassis, hi-res 17.3 screen, i7-3630qm, 7870m, 1tb hdd $1500)

It's too big, oozes too much "jobless, basement dwelling gamer" vibe, and too slow. I'd rather take a 512GB SSD over your 1TB (7200rpm) HDD so I'd have a more responsive system.


RE: Wow!
By Totally on 2/13/2013 6:10:25 PM , Rating: 2
I added my 256 sdd they day I got it. I know how to use a screwdriver. And if I was jobless where would I get the money to buy such a laptop?


RE: Wow!
By ritualm on 2/13/2013 6:42:47 PM , Rating: 2
quote:
I added my 256 sdd they day I got it. I know how to use a screwdriver. And if I was jobless where would I get the money to buy such a laptop?

Character association. You'll be perceived by others as a jobless gamer and assumed as much - even if you aren't - because of what you use.


RE: Wow!
By Reclaimer77 on 2/13/2013 6:50:30 PM , Rating: 4
If your goal is to make the average Apple user seem like petty, shallow, and condescending twirps than congratulations.


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