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All price changes and spec updates are available now

Apple is looking to lure customers to its MacBook line by reducing prices and increasing specs on some of its higher-end models.

Apple announced today that it is cutting prices on its MacBook Pros with Retina display and even a MacBook Air model.

The 13-inch MacBook Pro with Retina display and 128GB of flash will now start at $1,499 (previously $1,699) while the model with 256GB of flash and a 2.6 GHz processor will start at $1,699 (previously $1,999).


The 13-inch MacBook Air with 256GB of flash also saw a price drop to $1,399.

The 15-inch MacBook Pro with Retina display didn't see a price cut this round, but it did get a bump in specs. This model now offers a 2.4 GHz quad-core processor (previously 2.3 GHz) while the top-of-the-line version has a 2.7 GHz quad-core processor (previously 2.6 GHz) and 16GB of memory. The price remains the same at $2,799.

Apple is likely reducing prices ahead of a refreshed line of MacBook devices. All price changes and spec updates are available now.

Source: Apple





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RE: Wow!
By Reclaimer77 on 2/13/2013 5:55:27 PM , Rating: 3
Agree.

This whole "build quality" argument from the Apple crowd is hilarious. They basically think if you wrap anything in aluminum, it's automatically "better" than whatever else is out there.


RE: Wow!
By steven975 on 2/14/2013 8:47:45 AM , Rating: 2
They do have rigid structures, good finishes, and great trackpads.

I'm no apple elitist with my galaxy nexus and 6core i7 desktop...but I do have an air I run with and it is probably the best ultrabook out there...by a lot.


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