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All price changes and spec updates are available now

Apple is looking to lure customers to its MacBook line by reducing prices and increasing specs on some of its higher-end models.

Apple announced today that it is cutting prices on its MacBook Pros with Retina display and even a MacBook Air model.

The 13-inch MacBook Pro with Retina display and 128GB of flash will now start at $1,499 (previously $1,699) while the model with 256GB of flash and a 2.6 GHz processor will start at $1,699 (previously $1,999).


The 13-inch MacBook Air with 256GB of flash also saw a price drop to $1,399.

The 15-inch MacBook Pro with Retina display didn't see a price cut this round, but it did get a bump in specs. This model now offers a 2.4 GHz quad-core processor (previously 2.3 GHz) while the top-of-the-line version has a 2.7 GHz quad-core processor (previously 2.6 GHz) and 16GB of memory. The price remains the same at $2,799.

Apple is likely reducing prices ahead of a refreshed line of MacBook devices. All price changes and spec updates are available now.

Source: Apple



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RE: Wow!
By Totally on 2/13/2013 5:36:30 PM , Rating: 2
Your post read like a macolyte trying to pass for a normal person. The gpu is too underpowered to drive anything serious at those resolutions, and chances are an intelligent person will dial back the resolution to what is normal, which kind defeats the purpose of having a retina screen. I don't understand your arguement that it is worth it to pay more money for nothing.

I own a 7 Series gamer(yellow chassis, hi-res 17.3 screen, i7-3630qm, 7870m, 1tb hdd $1500), there is nothing that a similarly equipped MacBook has to justify the price difference.
So you to bring up a flawed car analogy? A ford focus vs a BMW 5, wtf? One may pay more for a 5 but they get a bigger car, bigger and better engine, better interior, better wheels and tires, better suspension and road handling characteristics, better safety features, better entertainment and connectivity the list goes on. The two cars are worlds apart. You get less with a macbook vs an equally priced laptop. Sure it made out of aluminum but the only benefit to that this point is that it's light and not plastic, the retina screen marginally pointless as I stated above, and inferior hardware for more money? I don't follow.

and have to say that your criticism against build quality, and the screen need to be taken with a grain of salt, I'm not going to refute your claims leveled at the trackpad as I hate all trackpads in general, and prefer to use a mouse. Sure it's not made out of aluminum but it doesn't flex, keyboards feels solid and responsive. Can't say anything definite about the screen without a side by side, but it isn't bad at all

And using cars as an analogy to compare things use cars that are in the same class e.g. Ford mustang vs a 3 series coupe and not an economy compact vs a supercar+ or a performance full size sedan, that's just silly.


RE: Wow!
By Reclaimer77 on 2/13/2013 5:55:27 PM , Rating: 3
Agree.

This whole "build quality" argument from the Apple crowd is hilarious. They basically think if you wrap anything in aluminum, it's automatically "better" than whatever else is out there.


RE: Wow!
By steven975 on 2/14/2013 8:47:45 AM , Rating: 2
They do have rigid structures, good finishes, and great trackpads.

I'm no apple elitist with my galaxy nexus and 6core i7 desktop...but I do have an air I run with and it is probably the best ultrabook out there...by a lot.


RE: Wow!
By ritualm on 2/13/2013 6:07:00 PM , Rating: 2
quote:
I own a 7 Series gamer(yellow chassis, hi-res 17.3 screen, i7-3630qm, 7870m, 1tb hdd $1500)

It's too big, oozes too much "jobless, basement dwelling gamer" vibe, and too slow. I'd rather take a 512GB SSD over your 1TB (7200rpm) HDD so I'd have a more responsive system.


RE: Wow!
By Totally on 2/13/2013 6:10:25 PM , Rating: 2
I added my 256 sdd they day I got it. I know how to use a screwdriver. And if I was jobless where would I get the money to buy such a laptop?


RE: Wow!
By ritualm on 2/13/2013 6:42:47 PM , Rating: 2
quote:
I added my 256 sdd they day I got it. I know how to use a screwdriver. And if I was jobless where would I get the money to buy such a laptop?

Character association. You'll be perceived by others as a jobless gamer and assumed as much - even if you aren't - because of what you use.


RE: Wow!
By Reclaimer77 on 2/13/2013 6:50:30 PM , Rating: 4
If your goal is to make the average Apple user seem like petty, shallow, and condescending twirps than congratulations.


RE: Wow!
By artemicion on 2/13/2013 6:13:45 PM , Rating: 2
Am I the only one that thought his analogy is apt? His point was that people pay exhorbitant price premiums just to say that they have the very best product. Happens with cars, computers, clothes, furniture, etc. Just about anything you can think of. Bugatti is a valid example. So is rMBP, certainly in terms of its screen. I'm not aware of any laptop with DPI in the same league as the rMBP.


RE: Wow!
By Reclaimer77 on 2/13/2013 6:23:26 PM , Rating: 2
The Bugatti Veyron is a horrible example. The Bugatti is without a doubt the greatest automobile ever wrought by man. It's an absolute marvel of engineering achievement. Maybe one of the greatest engineering accomplishments in mankind's history. Nearly everything about the car was judged as being "impossible" by the so-called experts. The transmission for example was "impossible". They were told that any transmission they could fathom would "fly apart" at having to push that much torque through an AWD system.

Comparing this to a MBA is asinine. For the MBA to the laptop equivalent to the Veyron, it would have to outperform every other laptop by a factor of 10, for EVERY category. CPU, RAM, USB speeds, everything.


RE: Wow!
By artemicion on 2/13/2013 7:05:21 PM , Rating: 2
You miss the point. He's not comparing a macbook to a car. He's saying people are willing to pay a premium for a rMBP because it has something you can't get anywhere else. People are also willing to pay a premium for a Veyron because it has something you can't get anywhere else. Hence, they are similar in that regard.


RE: Wow!
By SPOOFE on 2/13/2013 10:25:56 PM , Rating: 2
There are people willing to spend several thousand dollars on USB or speaker cables, proving nothing other than there are people with money to waste.


RE: Wow!
By TakinYourPoints on 2/13/2013 7:03:36 PM , Rating: 3
quote:
the retina screen marginally pointless as I stated above


The retina display is a feature aimed at professionals. Not pointless but not for everyone either, at least not until it trickles down to the mainstream MBA line. The aspect important more important than resolution IMHO is that its an extremely well calibrated 16:9 sRGB IPS display. That is something missing in most desktop displays (you're spending over $1200 for a comparable but non-retina NEC desktop monitor), and forget laptop displays that are almost all uniformly terrible.

It is just about reference quality and its in a notebook, which is crazy.

As for horsepower, they pack as much as what can fit in that slim chassis. If you think that a high-end Kepler GPU and i7 CPU in the 15" model is underpowered then I don't know what to say.

If you need something like a GTX 680m in your laptop then there are other options out there, just expect a 10lb laptop with a 2" chassis and 90 minutes of battery life rather than a 4lb one with 7 hours of battery life. The fact that they packed that much horsepower and quality in something that slim is amazing.

The 13" rMBP will obviously benefit more with Haswell and I'm telling people to wait for it. That said, having used one myself it is actually very smooth on the desktop. I was surprised. Then again, it has the same resolution as a 30" desktop display, and you can also run those smoothly with a 13" MBA.

I'd still wait on Haswell though, but that goes for any other ultraslim or x86 tablet.

quote:
and have to say that your criticism against build quality, and the screen need to be taken with a grain of salt


The Anandtech podcast has spent so much time complaining about how badly other laptop makers need to work at getting their machines up to the level of Apple's that its almost become a tradition. Should their criticisms about component quality be taken with a grain of salt? Other OEMs need to step it up bigtime.

quote:
Your post read like a macolyte trying to pass for a normal person.


Ah yes, the old "this post sounds reasonable and informed but since you're saying anything positive about an Apple product you must be brainwashed" argument. Awesome.


RE: Wow!
By Reclaimer77 on 2/13/2013 7:09:58 PM , Rating: 4
Why would a "professional" go for a 13" screen again?

Oh sorry it's you, Takin. I'm sure you'll just say whatever, like you just did, to prop up Apple.

quote:
It is just about reference quality and its in a notebook, which is crazy.


Wow...the FUD is amazing. You're talking about a 10 bit display. Trust me, the "retina" isn't even CLOSE to sniffing that. Try again!


RE: Wow!
By TakinYourPoints on 2/13/2013 8:08:32 PM , Rating: 1
quote:
Why would a "professional" go for a 13" screen again?


I was talking about the 15" model. I started talking about the 13" model further down. Reading comprehension!

quote:
You're talking about a 10 bit display. Trust me, the "retina" isn't even CLOSE to sniffing that.


Color gamut is not the same thing as color accuracy. Out of the factory it is damn close to sRGB and is thus appropriate for color managed work. Do an additional hardware calibration pass yourself and its in a different league from any other notebook out there.

Hell, the iPad 3/4 is also "just about" reference as well: http://www.displaymate.com/iPad_ShootOut_1.htm#Tab...

We've recently started using them on set to show preliminary color correction, and its damn close to a final.

quote:
I'm sure you'll just say whatever, like you just did, to prop up Apple.


Meh, I don't care about the brand, just the quality of whatever it is I'm using. I wouldn't have said "wait" for Haswell to get into a 13" rMBP if I was propping them up at any cost.

I certainly wouldn't tell someone to do final color work on a pre-retina MBP, I'd tell them to plug into a proper monitor like I always have. The new models are a different story, they totally work in a pinch.


RE: Wow!
By TakinYourPoints on 2/13/2013 8:47:06 PM , Rating: 3
Ok, a rant on color accuracy because people don't seem to know what they're talking about with 8-bit vs 10-bit, sRGB vs wide gamut, etc etc.

A larger color gamut does not imply greater color accuracy. In fact, with wide gamut screens the opposite is usually true.

Almost all content people view is intended for the sRGB color space because sRGB is the standard for the internet. sRGB is also equivalent to the ITU 709 standard color space used for HDTV, which is also very close to the SMPTE and EBU color spaces used for NTSC and PAL video. sRGB is not some antiquated irrelevant color space, it is actually the current standard. Since it shares primaries with the current broadcast standard it's not going away any time soon.

Many wide gamut monitors have an sRGB mode, so you can avoid color management issues most of the time and only use the wide gamut if you need it (which for most people, is never). However, wide gamut notebook screens don't seem to offer that option, so you're basically screwed unless you don't mind looking at distorted, inaccurate, oversaturated colors in anything that isn't properly color managed.

This leads to the fact that very few applications outside of the image viewing & editing category are color managed. Being color managed means they can recognize the color space embedded in an image's metadata (ie - sRGB) and use OS services to translate color values from the image's color space to the color space of the output device (ie - your wide gamut screen). Anything that isn't color managed just sends color values straight to the screen without translation, which means you get distorted colors unless the screen is calibrated to the same color space the image uses.

The main problem is that applications that that aren't properly color managed include all web browsers except Firefox with a plug-in, most video players (including WMP and VLC), all games, the Windows desktop background, and Windows UI elements and icons. That means that even if you calibrate your wide gamut display and install the resulting profile, most of time it isn't being used and you're looking at distorted colors. This is also why its important that more of OS X is color managed than Windows.

With wide gamut you are trading off color resolution and accuracy in the middle of the color space where it's most important in order to cover parts of the color space that are much rarer to find in real life.

This becomes a moot point if you have 10-bit color values, but only if you have a 10-bit path all the way through (application, OS, video driver, GPU, and display panel) which again is extremely rare.

So now let's say you have the holy grail, a 30-bit 100% AdobeRGB screen that is color calibrated and matches the AdobeRGB standard perfectly, and you have ideal applications and an OS where everything is properly calibrated and you have a 10-bit path all the way through.

That display won't look any different than if you had a calibrated 100% sRGB screen unless you're specifically working with photos shot in AdobeRGB.

For video it would look the same. For web browsing it would look the same. For games, the same. OS & application graphics and icons, the same.

If you're working with AdobeRGB, ie - large format high end digital commercial still photography in a professional print-based workflow, then its a different story, and those people spend a fortune on Eizo desktop monitors to do their work with. The other exception is maybe the occasional hobbyist who shoots in AdobeRGB and cares about how his photos look only on his own monitor.

tldr - We live in an sRGB/Rec.709 world. This hardware is more than enough to do color accurate work for the web or video.

/rant


RE: Wow!
By TakinYourPoints on 2/13/2013 8:14:04 PM , Rating: 2
And speaking of FUD and defending at any cost, you and retro in the "Android malware" story from last weekend was amazing.

I stayed out because I wanted to see what silly excuses you'd come up with without interference, and I wasn't disappointed. Seeing you two spin excuses, deflections, and lies all weekend against all of the other smart and reasonable people in there was beyond hilarious.


RE: Wow!
By Reclaimer77 on 2/13/2013 11:26:17 PM , Rating: 2
You stayed out of it because you would have gotten your ass kicked, again.

Just like Windows vs Mac, when 75%+ of the people are using something (Android) it's going to have more infections. Oh the horror...

We all know YOU love a closed system for many of the benefits, security being one of them, but that doesn't make you right.

There were no excuses, no spin. Nice try.


RE: Wow!
By TakinYourPoints on 2/13/2013 11:31:12 PM , Rating: 2
Numerous people in there made the same points I would have (and have in the past), and they made you look like fools. The only thing my presence would have done is add rage to the thread, but that's your problem, not mine.


RE: Wow!
By TakinYourPoints on 2/13/2013 11:41:54 PM , Rating: 2
quote:
Just like Windows vs Mac, when 75%+ of the people are using something (Android) it's going to have more infections. Oh the horror...


And again, completely wrong thinking from you. iOS does have malware, but its all from sideloading apps on jailbroken devices.

From a hacker perspective iOS a very valuable target given that it makes up the majority of internet traffic and app downloads since iOS is running on more high end devices.

The thing that keeps iOS safe from malware is the rejection of malware on the App Store. On the rare occasion it makes it through it is pulled quickly. Curation, that's all.

Meanwhile you see this sort of thing appear on Google Play: http://thenextweb.com/insider/2013/02/03/android-m...
http://siliconangle.com/blog/2013/02/04/android-ma...

quote:
We all know YOU love a closed system for many of the benefits, security being one of them, but that doesn't make you right.


It also has better apps, smoother and faster UI performance, excellent screens and battery life, things like that. I'll take it over almost uniformly inferior hardware (Droid DNA is one of the few that stacks up), inferior apps, etc. It isn't for everyone but its fine for me, no reason to get mad.


RE: Wow!
By Reclaimer77 on 2/13/2013 11:51:01 PM , Rating: 3
This is insane...wow, you've really lost it.

I am NOT interested in another Android vs iOS debate at nearly midnight. This thread isn't even ABOUT that. What the F is wrong with you? Honestly is this all you think about?

How did we even get on this? I'm pretty sure it wasn't from something I said.

quote:
It also has better apps, smoother and faster UI performance, excellent screens and battery life, things like that. I'll take it over almost uniformly inferior hardware (Droid DNA is one of the few that stacks up), inferior apps, etc. It isn't for everyone but its fine for me, no reason to get mad.


*whistles*... wow...umm okay? Just wow man. Seriously seek help.

I'm not mad, far from it. I'm genuinely and honestly perplexed and a bit concerned about your mental health. I simply do not understand this bizarre personal validation you and Tony get from aligning yourself with a consumer electronic device.

We're talking about laptops. I come home from dinner at a friends, and you suddenly make it about iOS vs Android all over again. Out of the blue. COMPLETELY unprovoked by me or anyone else. See anything wrong with this?


RE: Wow!
By TakinYourPoints on 2/14/2013 2:41:05 AM , Rating: 2
quote:
How did we even get on this? I'm pretty sure it wasn't from something I said.


I brought it up because the hypocrisy of your head-spinning defense there while accusing others of doing the same, especially when they back up their points with balance and logic rather than emotion and rhetoric, is hilarious.


RE: Wow!
By Reclaimer77 on 2/14/2013 3:34:05 PM , Rating: 2
Nice try, exactly the response I expected.

Do us both a favor and just stay on topic next time?


RE: Wow!
By Reclaimer77 on 2/13/2013 11:44:39 PM , Rating: 2
It's good that you resorted to the ad-homenum right off and bringing up week-old topics that were totally unrelated to now. It means you have nothing else.


RE: Wow!
By Cheesew1z69 on 2/14/2013 7:59:57 AM , Rating: 1
quote:
It means you have nothing else.
Isn't that much obvious when he regurgitates the same shit day in and day out? I bet he sits and hits refresh on the screen every couple of seconds waiting for someone to respond to pounce on them like a rabid dog.


RE: Wow!
By rob19478 on 2/14/2013 6:06:42 AM , Rating: 2
The 640 is rubbish, less then a 100 euro video card way below my standards for work and gaming, for the rest are very good specs and I really into those high res monitors since I work on Photoshop, and aftereffects for most of my day. Aftereffects is very cpu and graphics intensive it would cripple any I7 without a decent video card

As monitor I use 2 dell 27 inch IPS monitors at 2.5k res they pretty cheap around 800 euro but they don't support usb3 so probably I will be replacing them with the 2013 model.

As for my laptop monitor is 18.4 inch, 1080p monitor quite crisp but still I am never able to get work done on it since the monitor is too small for Photoshop/Webdesign (still I wonder how people manage to work on 15 inch screens), so I only use my laptop for word processing / email etc.


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