All price changes and spec updates are available now

Apple is looking to lure customers to its MacBook line by reducing prices and increasing specs on some of its higher-end models.

Apple announced today that it is cutting prices on its MacBook Pros with Retina display and even a MacBook Air model.

The 13-inch MacBook Pro with Retina display and 128GB of flash will now start at $1,499 (previously $1,699) while the model with 256GB of flash and a 2.6 GHz processor will start at $1,699 (previously $1,999).

The 13-inch MacBook Air with 256GB of flash also saw a price drop to $1,399.

The 15-inch MacBook Pro with Retina display didn't see a price cut this round, but it did get a bump in specs. This model now offers a 2.4 GHz quad-core processor (previously 2.3 GHz) while the top-of-the-line version has a 2.7 GHz quad-core processor (previously 2.6 GHz) and 16GB of memory. The price remains the same at $2,799.

Apple is likely reducing prices ahead of a refreshed line of MacBook devices. All price changes and spec updates are available now.

Source: Apple

"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997

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