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Mayer once growth not to trade market share at Microsoft

Yahoo CEO Marissa Mayer recently stated that the company's search partnership with Microsoft is not delivering the gains expected. Mayer says that the deal is not delivering search market share gains or the revenue that it should be.

"One of the points of the alliance is that we collectively want to grow share rather than just trading share with each other," Mayer said at the Goldman Sachs Technology and Internet Conference in San Francisco on Tuesday.

Mayer's appearance at the conference was her first appearance at an investor conference since taking the reins of Yahoo last year. Mayer also noted during the conference that she wanted Yahoo to entice users to spend more time on its various web properties. She also promised to reduce the number of mobile apps Yahoo offered.

"I'm not confused. Our biggest business problem right now is impressions. Basically can we grow impressions, can we get growth happening here," Mayer said.

Yahoo reported revenue in 2012 that was flat at approximately $5 billion compared to 2011. In 2010, Yahoo generated about $6.3 billion in revenue. The search deal between Yahoo and Microsoft started in 2010 and lasts for 10 years.

In the U.S., Google remains by far the most popular search engine with 66.7% of the market in December. During the same month, Microsoft had 16.3% of the search market while Yahoo had 12.2%. Interestingly, two years ago at approximately the same time the search deal with Microsoft started, Yahoo had 16% of the US search market while Microsoft had 12%.

Source: Reuters


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RE: Read between the lines.
By Reclaimer77 on 2/13/2013 5:25:58 PM , Rating: 2
quote:
At least I know MS cares more about consumer privacy than Google in nearly all situations so thats enough for me to continue prioritizing Bing over Google.


Right, they just decided to offer a free search engine out of the goodness of their hearts? And Hotmail too!

Please, there's no difference between Google and MS's business model when it comes to these services. MS wants your information too.

The only reason why MS's model is failing is because nobody wants to use these services.

Now if you can offer some kind of proof to back your claim, I'll eat my hat. But I doubt you would find it using Bing :)


RE: Read between the lines.
By NellyFromMA on 2/14/2013 9:48:35 AM , Rating: 2
Honestly, I realize MS uses personalized ads on its search engine and I'm fine with that, and I'm ok with that on Google search as well. Profiling me based on my phone usage for ads, forcing me to have a Google + presense NO THANK YOU.

I should be able to use my Android phone without a play / gmail account configured even if I do forgoe features. I wanted to see for myself, except Google no longer allows it because they lose their profit. Again, NO THANK YOU.

I am allowed to have my own opinion reclaimer, right? Or must I adhere to yours!??!


RE: Read between the lines.
By NellyFromMA on 2/14/2013 9:50:29 AM , Rating: 2
Additionally, you must OPT IN to all applications (except maybe the RT stuff, idk) to send usage information to Microsoft. That is essentially UNHEARD OF with Google.

Do I need to go on further?


"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer











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