Yahoo Dings Bing: Mayer Says Search Deal Underperforms
February 13, 2013 10:01 AM
comment(s) - last by
Mayer once growth not to trade market share at Microsoft
Yahoo CEO Marissa Mayer recently stated that the company's search partnership with Microsoft is not delivering the gains expected. Mayer says that the deal is not delivering search market share gains or the revenue that it should be.
"One of the points of the alliance is that we collectively want to grow share rather than just trading share with each other," Mayer said at the Goldman Sachs Technology and Internet Conference in San Francisco on Tuesday.
Mayer's appearance at the conference was her first appearance at an investor conference since
taking the reins
of Yahoo last year. Mayer also noted during the conference that she wanted Yahoo to entice users to spend more time on its various web properties. She also promised to reduce the number of mobile apps Yahoo offered.
"I'm not confused. Our biggest business problem right now is impressions. Basically can we grow impressions, can we get growth happening here," Mayer said.
Yahoo reported revenue in 2012 that was flat at approximately $5 billion compared to 2011. In 2010, Yahoo generated about $6.3 billion in revenue. The search deal between Yahoo and Microsoft started in 2010 and lasts for 10 years.
In the U.S., Google remains by far the most popular search engine with 66.7% of the market in December. During the same month, Microsoft had 16.3% of the search market while Yahoo had 12.2%. Interestingly, two years ago at approximately the same time the search deal with Microsoft started, Yahoo had 16% of the US search market while Microsoft had 12%.
This article is over a month old, voting and posting comments is disabled
2/13/2013 1:17:35 PM
And all that can be done with Google too...it's nothing special.
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
Marissa Mayer Leaves Prominent Google Position to Become Yahoo's Latest CEO
July 16, 2012, 4:58 PM
Russian Hackers Compile List of 10+ Million Stolen Gmail, Yandex, Mailru
September 11, 2014, 11:41 AM
House Minority Leader Pelosi Criticizes FCC's "Fast-Lane" Net Neutrality Plan
September 9, 2014, 4:15 PM
Smarter Than Siri? Cortana Adds Game NFL Game Winner Prediction
September 3, 2014, 4:12 PM
Apple Says Nude Celebrity Photo Dump Wasn’t Result of iCloud, Find My iPhone Breach
September 2, 2014, 3:26 PM
FCC Orders Advertisers to Cut Out That Racket, Turn Down Commercials
August 29, 2014, 12:49 PM
Dropbox Bows to Competitive Pressure, Provides 1TB of Storage for $10/Month
August 27, 2014, 11:17 AM
Most Popular Articles
Apple Announces 4.7" iPhone 6, 5.5" iPhone 6 Plus
September 9, 2014, 1:45 PM
Apple Announces Its Smartwatch: The $349 Apple Watch
September 9, 2014, 2:09 PM
Appalling Negligence: Decade-Old Windows XPe Holes Led to Home Depot Hack
September 8, 2014, 8:58 PM
T-Mobile Launches Un-carrier 7.0, Beefs Up Wi-Fi Calling
September 11, 2014, 2:56 PM
HTC Preps Nexus 9 With Nvidia K1 64-Bit "Denver" SoC, Android L Onboard
September 10, 2014, 10:21 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information