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Adobe is already cutting prices in Australia

Earlier this week the Australian Parliament issued a summons for Adobe, Apple, and Microsoft to appear before Parliament in a pricing inquiry. The problem the Australian Parliament has is that Australians were discovered to pay as much as 60% more for many technology items compared to other parts the world.

Officials wanted to directly question Adobe and other companies to find out specifically why prices were so much higher in Australia. Ahead of that official summons, software giant Adobe has cut prices on some of its products for Australian customers. Adobe has promised to cut the price of its Creative Cloud suite so local buyer shall pay the same price as consumers in the U.S.

Previously, Adobe's monthly annual subscription rate for Creative Cloud was AU$62.99 per month in Australia. Australian users will now pay AU$49.99 each month. Access to individual titles in the software suite will cost AU$19.99 monthly.

“As Adobe continues to attract membership to its cloud offerings, it is evolving its product offering to provide increased value to subscribers, including new pricing for customers in Australia and New Zealand,” the company said in a statement.

Public hearings for Adobe and other major technology firms will commence in Canberra, Australia on March 22. 

Source: AFR



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RE: Really, you can't figure out why?
By bug77 on 2/12/2013 4:47:24 PM , Rating: 2
This is not about piracy, but about allowing retailers to differentiate by market when that practice should have been explicitly forbidden. Retailers don't have to move physical things around anymore, so remoteness or the number of customers is not a factor anymore. Different taxation levels are, but the price variance is much greater than that.


"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation














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