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Adobe is already cutting prices in Australia

Earlier this week the Australian Parliament issued a summons for Adobe, Apple, and Microsoft to appear before Parliament in a pricing inquiry. The problem the Australian Parliament has is that Australians were discovered to pay as much as 60% more for many technology items compared to other parts the world.

Officials wanted to directly question Adobe and other companies to find out specifically why prices were so much higher in Australia. Ahead of that official summons, software giant Adobe has cut prices on some of its products for Australian customers. Adobe has promised to cut the price of its Creative Cloud suite so local buyer shall pay the same price as consumers in the U.S.

Previously, Adobe's monthly annual subscription rate for Creative Cloud was AU$62.99 per month in Australia. Australian users will now pay AU$49.99 each month. Access to individual titles in the software suite will cost AU$19.99 monthly.

“As Adobe continues to attract membership to its cloud offerings, it is evolving its product offering to provide increased value to subscribers, including new pricing for customers in Australia and New Zealand,” the company said in a statement.

Public hearings for Adobe and other major technology firms will commence in Canberra, Australia on March 22. 

Source: AFR



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RE: Really, you can't figure out why?
By flubaluba on 2/12/2013 3:51:59 PM , Rating: 2
LOL it is easy to pirate, and anyone can get all the adobe software free, i feel that adobe should be giving a free copy of photoshop for personal use or for a very small payment £20 or so. Yes charge businesses more, but if everyone has access to photoshop or any other packages and becomes proficient in them they could be in a position to encourage their business to purchase a business licence.
Piracy is here to stay, anyone trying to say it is going to be defeated does not understand the principle behind the internet, that of sharing files.


By NellyFromMA on 2/12/2013 4:39:06 PM , Rating: 2
Piracy is here to stay... so is ignorance. And Oxygen. What's your point?

Just because you feel like Adobe should charge less doesn't justify your feeling that you are entitled to all software for free. Sorry.


"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA














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