Adobe Slashes Prices Following Australian Claims of Consumer Fleecing
February 12, 2013 11:32 AM
comment(s) - last by
Adobe is already cutting prices in Australia
Earlier this week the Australian Parliament issued a summons for Adobe, Apple, and Microsoft to
appear before Parliament in a pricing inquiry
. The problem the Australian Parliament has is that Australians were discovered to pay as much as 60% more for many technology items compared to other parts the world.
Officials wanted to directly question Adobe and other companies to find out specifically why prices were so much higher in Australia. Ahead of that official summons, software giant Adobe has cut prices on some of its products for Australian customers. Adobe has promised to cut the price of its Creative Cloud suite so local buyer shall pay the same price as consumers in the U.S.
Previously, Adobe's monthly annual subscription rate for Creative Cloud was AU$62.99 per month in Australia. Australian users will now pay AU$49.99 each month. Access to individual titles in the software suite will cost AU$19.99 monthly.
“As Adobe continues to attract membership to its cloud offerings, it is evolving its product offering to provide increased value to subscribers, including new pricing for customers in Australia and New Zealand,” the company said in a statement.
Public hearings for Adobe and other major technology firms will commence in Canberra, Australia on March 22.
This article is over a month old, voting and posting comments is disabled
2/12/2013 1:35:34 PM
You obviously don't use their main products. PhotoShop is the application I have the most experience with. It's well designed and well worth the money if you are in its target audience.
I buy the license. I wouldn't pay for a subscription for any application. And if that's the only choice I'll simply stop using it and I will move to another even if it's inferior.
"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs
Report: Google Pays $700M to Apple for Prominent Mobile Search Placement
February 11, 2013, 2:48 PM
Numerous Leaks Detail 4.7" iPhone 6 Processor, RAM, Cellular and NFC Capabilities
August 29, 2014, 10:37 PM
Buzz Grows Over Upcoming Lenovo Vibe X2's "Layered" Rim, Intel Chip
August 29, 2014, 4:59 PM
Sprint Intros Free Wi-Fi Calling for Overseas Travelers
August 29, 2014, 11:30 AM
Nokia HERE Maps to Arrive on Samsung Galaxy Smartphones This October
August 29, 2014, 9:14 AM
Microsoft's Standalone Kinect 2 Goes On Sale Oct. 7 for $150
August 28, 2014, 4:33 PM
Apple Builds Not-So-Secret Secret 3-Story Tower for iPhone 6/iWatch Unveil
August 28, 2014, 3:41 PM
Most Popular Articles
Microsoft's Surface 2 Tablet Family Gets a $100 Price Cut
August 25, 2014, 1:16 AM
Owner of "Decepticon" Maserati Ordered to Appear in Court This Thursday
August 25, 2014, 7:55 AM
LG Posts Teaser Video of Its “Round Face” G Watch R Smartwatch, Set for IFA Lauch
August 24, 2014, 2:49 PM
Windows 9: "Upgrade Now" Button Coming for Enterprise Updates, ARM Preview in H1 2015
August 26, 2014, 8:00 PM
Second ZMapp-Treated Patient Dies of Ebola, Supplies Run Out
August 25, 2014, 7:03 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information