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Adobe is already cutting prices in Australia

Earlier this week the Australian Parliament issued a summons for Adobe, Apple, and Microsoft to appear before Parliament in a pricing inquiry. The problem the Australian Parliament has is that Australians were discovered to pay as much as 60% more for many technology items compared to other parts the world.

Officials wanted to directly question Adobe and other companies to find out specifically why prices were so much higher in Australia. Ahead of that official summons, software giant Adobe has cut prices on some of its products for Australian customers. Adobe has promised to cut the price of its Creative Cloud suite so local buyer shall pay the same price as consumers in the U.S.

Previously, Adobe's monthly annual subscription rate for Creative Cloud was AU$62.99 per month in Australia. Australian users will now pay AU$49.99 each month. Access to individual titles in the software suite will cost AU$19.99 monthly.

“As Adobe continues to attract membership to its cloud offerings, it is evolving its product offering to provide increased value to subscribers, including new pricing for customers in Australia and New Zealand,” the company said in a statement.

Public hearings for Adobe and other major technology firms will commence in Canberra, Australia on March 22. 

Source: AFR



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Really, you can't figure out why?
By bug77 on 2/12/2013 12:12:23 PM , Rating: 3
Because you gave them DRM, that's why.




RE: Really, you can't figure out why?
By Azethoth on 2/12/2013 2:49:39 PM , Rating: 3
Wow yeah if only it was easy to pirate then prices would drop. What a rubbish argument. It was easy to pirate software on the Amiga and piracy was so rampant that software prices dropped. Oh no wait, that's not what happened, nobody made software for it anymore.

More likely: it costs more to deploy to remote tiny islands and a continent in the pacific.


RE: Really, you can't figure out why?
By flubaluba on 2/12/2013 3:51:59 PM , Rating: 2
LOL it is easy to pirate, and anyone can get all the adobe software free, i feel that adobe should be giving a free copy of photoshop for personal use or for a very small payment £20 or so. Yes charge businesses more, but if everyone has access to photoshop or any other packages and becomes proficient in them they could be in a position to encourage their business to purchase a business licence.
Piracy is here to stay, anyone trying to say it is going to be defeated does not understand the principle behind the internet, that of sharing files.


By NellyFromMA on 2/12/2013 4:39:06 PM , Rating: 2
Piracy is here to stay... so is ignorance. And Oxygen. What's your point?

Just because you feel like Adobe should charge less doesn't justify your feeling that you are entitled to all software for free. Sorry.


RE: Really, you can't figure out why?
By bug77 on 2/12/2013 4:47:24 PM , Rating: 2
This is not about piracy, but about allowing retailers to differentiate by market when that practice should have been explicitly forbidden. Retailers don't have to move physical things around anymore, so remoteness or the number of customers is not a factor anymore. Different taxation levels are, but the price variance is much greater than that.


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