Adobe Slashes Prices Following Australian Claims of Consumer Fleecing
February 12, 2013 11:32 AM
comment(s) - last by
Adobe is already cutting prices in Australia
Earlier this week the Australian Parliament issued a summons for Adobe, Apple, and Microsoft to
appear before Parliament in a pricing inquiry
. The problem the Australian Parliament has is that Australians were discovered to pay as much as 60% more for many technology items compared to other parts the world.
Officials wanted to directly question Adobe and other companies to find out specifically why prices were so much higher in Australia. Ahead of that official summons, software giant Adobe has cut prices on some of its products for Australian customers. Adobe has promised to cut the price of its Creative Cloud suite so local buyer shall pay the same price as consumers in the U.S.
Previously, Adobe's monthly annual subscription rate for Creative Cloud was AU$62.99 per month in Australia. Australian users will now pay AU$49.99 each month. Access to individual titles in the software suite will cost AU$19.99 monthly.
“As Adobe continues to attract membership to its cloud offerings, it is evolving its product offering to provide increased value to subscribers, including new pricing for customers in Australia and New Zealand,” the company said in a statement.
Public hearings for Adobe and other major technology firms will commence in Canberra, Australia on March 22.
This article is over a month old, voting and posting comments is disabled
2/12/2013 12:08:37 PM
The business plan is to increase pricing to decrease demand. They don't want their software used by everyone. They're a mediocre company with mediocre software, horrible support, and an elitist attitude.
2/12/2013 1:35:34 PM
You obviously don't use their main products. PhotoShop is the application I have the most experience with. It's well designed and well worth the money if you are in its target audience.
I buy the license. I wouldn't pay for a subscription for any application. And if that's the only choice I'll simply stop using it and I will move to another even if it's inferior.
“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs
Report: Google Pays $700M to Apple for Prominent Mobile Search Placement
February 11, 2013, 2:48 PM
iPad Sales Shrink, Apple CEO Chides Hybrid Tablets, Android, and Microsoft
April 24, 2014, 1:38 PM
FDA Proposes Regulations, Health Warnings for Electronic Cigarettes
April 24, 2014, 9:00 AM
Apple Rakes in $10.2B Profit for Fiscal Q2; Announces 7-for-1 Stock Split
April 23, 2014, 4:39 PM
The Price is Right: OnePlus One Packs Hot Spec for Only $299
April 23, 2014, 3:37 PM
Google Unveils Solar Panel Lease Plan for Homeowners
April 23, 2014, 9:56 AM
Quick Note: Apple Invites Companies to “Copy” Its Environmental Record
April 22, 2014, 7:58 AM
Most Popular Articles
A Bug's Life: Female Cave Bugs Have Penises, Penetrate Males for Three Days
April 17, 2014, 7:20 PM
HTC Hires Former Samsung Marketing Chief Who Developed "Galaxy" Brand
April 18, 2014, 6:00 PM
NASA Finds "Habitable Zone" Planet Sized Similar to Earth
April 18, 2014, 3:13 PM
Dotcom Bomb: U.S. Case Against Megaupload is Crumbling
April 22, 2014, 6:00 PM
Thanks to Government Crackdown, Chinese "Porn Cop" Has Watched 600K Adult Videos
April 21, 2014, 12:00 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information