Adobe Slashes Prices Following Australian Claims of Consumer Fleecing
February 12, 2013 11:32 AM
comment(s) - last by
Adobe is already cutting prices in Australia
Earlier this week the Australian Parliament issued a summons for Adobe, Apple, and Microsoft to
appear before Parliament in a pricing inquiry
. The problem the Australian Parliament has is that Australians were discovered to pay as much as 60% more for many technology items compared to other parts the world.
Officials wanted to directly question Adobe and other companies to find out specifically why prices were so much higher in Australia. Ahead of that official summons, software giant Adobe has cut prices on some of its products for Australian customers. Adobe has promised to cut the price of its Creative Cloud suite so local buyer shall pay the same price as consumers in the U.S.
Previously, Adobe's monthly annual subscription rate for Creative Cloud was AU$62.99 per month in Australia. Australian users will now pay AU$49.99 each month. Access to individual titles in the software suite will cost AU$19.99 monthly.
“As Adobe continues to attract membership to its cloud offerings, it is evolving its product offering to provide increased value to subscribers, including new pricing for customers in Australia and New Zealand,” the company said in a statement.
Public hearings for Adobe and other major technology firms will commence in Canberra, Australia on March 22.
This article is over a month old, voting and posting comments is disabled
2/12/2013 12:08:37 PM
The business plan is to increase pricing to decrease demand. They don't want their software used by everyone. They're a mediocre company with mediocre software, horrible support, and an elitist attitude.
2/12/2013 1:35:34 PM
You obviously don't use their main products. PhotoShop is the application I have the most experience with. It's well designed and well worth the money if you are in its target audience.
I buy the license. I wouldn't pay for a subscription for any application. And if that's the only choice I'll simply stop using it and I will move to another even if it's inferior.
"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings
Report: Google Pays $700M to Apple for Prominent Mobile Search Placement
February 11, 2013, 2:48 PM
UK Teachers Want Parents to Cut-Off Their Children's Internet, Tablet Use at Night
April 17, 2014, 3:40 PM
Quick Note: Chrome Remote Desktop App for Android Launches
April 17, 2014, 9:26 AM
Report: Apple Plans to Integrate Shazam Song Finding Functionality into Siri
April 17, 2014, 9:15 AM
Bring Your Own Battery: LG Isai FL Likely is G3, First U.S. Quad-HD Android
April 16, 2014, 7:38 PM
Project Moonshine: Google's Plan to Flatten Android App Icons Leaks
April 16, 2014, 1:46 PM
Apple, Microsoft, and Major U.S. Wireless Carriers Embrace Smartphone "Kill Switch"
April 16, 2014, 10:08 AM
Most Popular Articles
Cities to Carpoolers: Sharing Your Car is Illegal, We Will Seize Your Cars
April 4, 2014, 9:17 PM
A-10 Warthog May Live to Fight Another Day with Support from Lawmakers
April 14, 2014, 9:41 AM
EFF: NSA May Have Used IRC Botnets to Exploit Heartbleed for Last Two Years
April 14, 2014, 4:43 PM
Quick Note: Toyota Attempts to Erase “Boring” Image with ’15 Camry SE Hybrid
April 16, 2014, 11:36 AM
A Bug's Life: Female Cave Bugs Have Penises, Penetrate Males for Three Days
April 17, 2014, 7:20 PM
Latest Blog Posts
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information