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Print 14 comment(s) - last by Proposer88.. on Feb 13 at 2:22 AM

Adobe is already cutting prices in Australia

Earlier this week the Australian Parliament issued a summons for Adobe, Apple, and Microsoft to appear before Parliament in a pricing inquiry. The problem the Australian Parliament has is that Australians were discovered to pay as much as 60% more for many technology items compared to other parts the world.

Officials wanted to directly question Adobe and other companies to find out specifically why prices were so much higher in Australia. Ahead of that official summons, software giant Adobe has cut prices on some of its products for Australian customers. Adobe has promised to cut the price of its Creative Cloud suite so local buyer shall pay the same price as consumers in the U.S.

Previously, Adobe's monthly annual subscription rate for Creative Cloud was AU$62.99 per month in Australia. Australian users will now pay AU$49.99 each month. Access to individual titles in the software suite will cost AU$19.99 monthly.

“As Adobe continues to attract membership to its cloud offerings, it is evolving its product offering to provide increased value to subscribers, including new pricing for customers in Australia and New Zealand,” the company said in a statement.

Public hearings for Adobe and other major technology firms will commence in Canberra, Australia on March 22. 

Source: AFR



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RE: Overpriced
By dgingerich on 2/12/2013 12:08:37 PM , Rating: 1
The business plan is to increase pricing to decrease demand. They don't want their software used by everyone. They're a mediocre company with mediocre software, horrible support, and an elitist attitude.


RE: Overpriced
By jeepga on 2/12/2013 1:35:34 PM , Rating: 3
You obviously don't use their main products. PhotoShop is the application I have the most experience with. It's well designed and well worth the money if you are in its target audience.

I buy the license. I wouldn't pay for a subscription for any application. And if that's the only choice I'll simply stop using it and I will move to another even if it's inferior.


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