Ford Says It Can React Quickly If There is U.S. Demand for Diesel Cars
February 12, 2013 8:36 AM
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The Focus Estate, another Ford delicacy that we don't get in the United States
Ford offers diesel-powered cars in Europe already making a transition for the US very easy if needed
Several automakers have been announcing new vehicles powered by diesel engines for the U.S. market. Chevrolet recently announced the
Cruze Clean Turbo Diesel
will be bringing a diesel-powered version of its Mazda6 to the U.S. And we can’t forget that Volkswagen has been selling
in the U.S. for years with great success. Despite these major automakers announcing diesel-powered cars, Ford is still playing it safe.
Ford has long offered diesel engines in its heavy-duty F-Series pickups and will offer a diesel engine in its upcoming Transit commercial van (which will replace the E-Series), but is playing it safe when it comes to passenger cars.
"If we see diesels start to take off here in the U.S., we can react very quickly," said Ford's Mark Fields. While diesel-powered vehicles make up only 3% of retail passenger vehicle sales in the U.S., that figure was actually up by 25% in last year compared to 2011 according to
Ford already offers diesel-powered cars in Europe (where half of all vehicles sold come with a diesel engine) and other world markets as part of its global strategy. If Ford sees the demand in the United States increase significantly for diesel-powered cars, it would be easy to start placing those engines into vehicles destined for the United States. However, Americans would be facing a $3,000 to $4,000 premium compared to an equivalent gasoline-powered vehicle.
Ford has been slow to introduce diesel engines in its U.S. vehicles because it has put quite a bit of energy into promoting its EcoBoost engines instead. The turbocharged engines can be found in varying displacements in everything from the tiny Fiesta to the hulking F-150. However, the fuel efficiency ratings of those comparatively small, turbocharged engines
have recently come under fire
maintains that Ford's turbocharged engines offer little to no improvement over conventional engines in fuel efficiency or performance.
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RE: Enough pumps?
2/13/2013 3:18:39 PM
Of course it's related.
We get a certain amount of diesel and gasoline out of each barrel of oil. We can change the ratio with different refining methods, but the world mostly uses hydrocracking to maximize diesel production already (and it costs to switch the remaining catalytic cracking plants over).
If consumer preference changes the ratio, then diesel winds up in short supply while gasoline goes into surplus. That makes the price of diesel go up and gasoline go down, so that consumer preference reverts to maintain the same consumption ratio as before.
Diesel cars outside the US definitely contribute to the demand ratio.
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