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The Focus Estate, another Ford delicacy that we don't get in the United States
Ford offers diesel-powered cars in Europe already making a transition for the US very easy if needed

Several automakers have been announcing new vehicles powered by diesel engines for the U.S. market. Chevrolet recently announced the Cruze Clean Turbo Diesel and Mazda will be bringing a diesel-powered version of its Mazda6 to the U.S. And we can’t forget that Volkswagen has been selling diesel vehicles in the U.S. for years with great success. Despite these major automakers announcing diesel-powered cars, Ford is still playing it safe.

Ford has long offered diesel engines in its heavy-duty F-Series pickups and will offer a diesel engine in its upcoming Transit commercial van (which will replace the E-Series), but is playing it safe when it comes to passenger cars.

"If we see diesels start to take off here in the U.S., we can react very quickly," said Ford's Mark Fields. While diesel-powered vehicles make up only 3% of retail passenger vehicle sales in the U.S., that figure was actually up by 25% in last year compared to 2011 according to Edmunds.

Ford already offers diesel-powered cars in Europe (where half of all vehicles sold come with a diesel engine) and other world markets as part of its global strategy. If Ford sees the demand in the United States increase significantly for diesel-powered cars, it would be easy to start placing those engines into vehicles destined for the United States. However, Americans would be facing a $3,000 to $4,000 premium compared to an equivalent gasoline-powered vehicle.

Ford has been slow to introduce diesel engines in its U.S. vehicles because it has put quite a bit of energy into promoting its EcoBoost engines instead. The turbocharged engines can be found in varying displacements in everything from the tiny Fiesta to the hulking F-150. However, the fuel efficiency ratings of those comparatively small, turbocharged engines have recently come under fire. Consumer Reports maintains that Ford's turbocharged engines offer little to no improvement over conventional engines in fuel efficiency or performance.

Source: Detroit News

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RE: Ecoboost a success?
By sdsdv10 on 2/12/2013 11:10:29 AM , Rating: 2
An average of 16.4 mpg seems pretty good to me. It's certainly been a few years, but my 1997 F150 with the Triton 4.6L V8 (less HP and torque than the Ecoboost) only got ~11-12 mpg city, maybe 16-18 mpg highway. This looks like an improvement to me. Are other companies getting >17-18 mpg average from a full size pickup with this much HP/torque?

RE: Ecoboost a success?
By JediJeb on 2/12/2013 9:49:35 PM , Rating: 3
My 96 F150 4x4 with the 4.9L I6 averages just under 18mpg with about half my time on two lane roads and the other half running through a small town with a dozen traffic lights every day. If I get on the interstate and try to run 70+mph that mileage drops to closer to 13mpg, you can literally see the fuel gage moving :) Considering it was built in 1996 it was designed when the speed limit was only 55mph or just after they raised it some back then so it is optimized for about 60mph or less.

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