Alicia Keys Uses iPhone to Tweet Despite Promised Loyalty to BlackBerry
February 11, 2013 10:00 PM
comment(s) - last by
Keys is BlackBerry's new creative director for the BlackBerry 10 devices/software
BlackBerry may have thought it had an edge when it brought Alicia Keys onboard as the creative director for the
new BlackBerry 10 devices/software
, but the R&B singer-songwriter has already cheated on the brand with Apple.
Keys recently told
The New York Times
that she exclusively uses BlackBerry 10 devices now that she's the creative director of the line. However, it looks like Twitter busted Keys with an Apple device today.
Keys posted a tweet earlier today saying, "Started from the bottom now we're here!" However, the tweet was sent via the Twitter for iPhone app (as indicated in the screenshot below).
When the tweet started making its way around the Web, Keys posted yet another tweet saying, "What the h*ll?!!!! Looks like I've been hacked...I like @Drake but that wasn't my tweet :-("
While it's not so weird for celebrities to promote a product while using competing devices, this particular situation is a bit more interesting considering Keys has a paid position on the actual BlackBerry team; not just a promoter.
This article is over a month old, voting and posting comments is disabled
RE: and what exactly do they expect her to do?
2/12/2013 8:30:41 AM
Marketing 101.... Create buzz and conversation surrounding the product preferably for free. I think she just did that regardless if she was hacked or not.
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