Print 43 comment(s) - last by fteoath64.. on Feb 16 at 10:10 AM

Big sales numbers or simply not enough tablets?

Microsoft launched its Surface Pro tablet over the weekend. The software giant is now boasting that the Surface Pro tablet has sold out at most retail locations. Microsoft no longer shows 128 GB version of the tablet as in stock on its own online store.

Other locations including Best Buy and Staples are also sold out of the tablet. Microsoft, however, does still show that the cheaper 64 GB Surface Pro at its own online store. Selling all available units would usually indicate strong demand, however, it remains unclear exactly how many units Microsoft had available.

Business Insider reports that some posts online indicate that Best Buy and Staples locations had only a few Surface Pro tablets in stock while some locations had no stock at all. Posts to the official Surface blog also indicate that there were few tablets to be had.

One post read, "Tried every outlet that Microsoft released the Surface Pro. Cannot get my hands on the 128 GB version. My local Staples and Best Buy stores ( 2 of each ) had 2 64 GB versions for sale each and ran out by 9:15 a.m. and 11:15 a.m. on Feb. 9 and had no 128 GB versions at all. What is wrong with you guys at Microsoft?"

If customers are looking to score a good deal on the less capable Surface RT, Staples is offering a decent deal. Customers can now get the tablet with a $75 discount from Staples using special coupon code 99279.

Sources: Business Insider, Virtual Pants, SlickDeals

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RE: Availability in Dallas? Zero
By Shadowself on 2/11/2013 2:47:43 PM , Rating: 2
Yes, Apple does sell out. Yes, Apple can't get its act together and meet demand. Apple is shooting itself in the foot on its supply chain fiasco. All this is true.

However, Apple reports hard numbers:
X Million sold (not shipped to outlets, but actually sold) in 24 hours,
Y Million sold in the first weekend,
Z Million sold in the first N days,

Microsoft is saying they sold out, but they are not giving hard numbers. Did they sell out 10,000 or did they sell out 10 Million? That is the critical part in this.

Look no further back than the Zune HD flop. Microsoft loudly proclaimed it rapidly "sold out". Microsoft wanted everyone to believe that demand was so high that they couldn't make them fast enough. Then it rapidly became an embarrassment of low sales. Microsoft never reported the "sell out" numbers. Clearly it was a case of extremely low inventory that "sold out".

Until Microsoft gives actual sales numbers, I don't know for sure if it is any different from the Zune HD case.

RE: Availability in Dallas? Zero
By crispbp04 on 2/12/2013 11:55:16 AM , Rating: 2
I understand where you're coming from, but you have to remember that zune HD likely sold out because the people who bought it were likely upgrading from a prior version. The anticipated demand may not have accounted for the product refresh market, and the problem being that demand wasn't sustainable past that, meaning there were few users who where new to the market that wanted a Zune. Yes, they sold out, but after that, it had limited market potential.

The context can't really be applied to a first generation product like surface pro. There is a growing demand for a convergence device, and the options here are limited, and it will be sustainable growing demand.

"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone

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