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Big sales numbers or simply not enough tablets?

Microsoft launched its Surface Pro tablet over the weekend. The software giant is now boasting that the Surface Pro tablet has sold out at most retail locations. Microsoft no longer shows 128 GB version of the tablet as in stock on its own online store.

Other locations including Best Buy and Staples are also sold out of the tablet. Microsoft, however, does still show that the cheaper 64 GB Surface Pro at its own online store. Selling all available units would usually indicate strong demand, however, it remains unclear exactly how many units Microsoft had available.


Business Insider reports that some posts online indicate that Best Buy and Staples locations had only a few Surface Pro tablets in stock while some locations had no stock at all. Posts to the official Surface blog also indicate that there were few tablets to be had.

One post read, "Tried every outlet that Microsoft released the Surface Pro. Cannot get my hands on the 128 GB version. My local Staples and Best Buy stores ( 2 of each ) had 2 64 GB versions for sale each and ran out by 9:15 a.m. and 11:15 a.m. on Feb. 9 and had no 128 GB versions at all. What is wrong with you guys at Microsoft?"

If customers are looking to score a good deal on the less capable Surface RT, Staples is offering a decent deal. Customers can now get the tablet with a $75 discount from Staples using special coupon code 99279.

Sources: Business Insider, Virtual Pants, SlickDeals



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RE: Availability in Dallas? Zero
By Micronite on 2/11/2013 12:49:54 PM , Rating: 2
Yeah, but what does "Limited Amount" really mean? Everyone makes a "Limited Amount", the question is, "What's the limit?" It's hard to really estimate how much product you need for launch. The more you need, the more impatient people become waiting for you to build up launch volumes, and inevitably you lose sales you might have had.

I really don't think that Microsoft intentionally withheld volume. Of course there is the "sold out" attraction factor, but in the end, if you don't sell a product, you don't make money on that product.


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