Microsoft Bing Slipped to Fifth Place in the Global Search Market at the End of 2012
February 8, 2013 8:28 AM
Bing slips in global search rankings
While Microsoft is running its
to try to lure away Google users to its own services, Bing has slipped in the global search engine rankings. The latest numbers are in for the last two months of 2012 from comScore. According to the comScore qSearch report, Microsoft Bing is now the fifth largest global search engine.
The report shows that Microsoft processed 4.477 billion queries during November/December of 2012. Search engine Yandex took fourth place away from Microsoft in the global search market by processing 4.844 billion queries during those two months.
The metrics show that Google still dominates the market with a massive 114.73 billion search queries giving it 65.2% of the market. The second place global search engine is the Chinese engine Baidu, which processed 14.5 billion queries. Third place in the rankings went to Yahoo with 8.63 billion queries processed.
Interestingly, the report shows that the total number of search queries generated worldwide decreased by 4.6% since December of 2011. The report also shows that Microsoft's search engine growth has slowed significantly in Western markets while the biggest growth is coming in Russia.
In the United States, Google is the top site, Microsoft is in second, and Yahoo is in third as of November 2012.
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