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Microsoft's Scroogled campaign  (Source: CNN)
The campaign tells email users that Google scans all sent and received emails for advertisement keywords

Microsoft is taking a serious jab at Google's Gmail service in a new campaign called "Don't Get Scroogled by Gmail."

Microsoft's "Scroogled" campaign is an effort to draw new customers to its own email service, Outlook -- and plans to do so by informing Internet users nationwide of Gmail's practices.

Microsoft is telling the nation that Google scans each email that is sent and received through the Gmail service for keywords that can help it target users with more accurate advertisements. Microsoft even commissioned a study, conducted by GfK Roper, where 70 percent of users were unaware of Google's email scanning and 88 percent disapproved of it once they knew.

“Emails are personal — and people feel that reading through their emails to sell ads is out of bounds,” said Stefan Weitz, senior director of Online Services at Microsoft. “We honor the privacy of our Outlook.com users, and we are concerned that Google violates that privacy every time an Outlook.com user exchanges messages with someone on Gmail. This campaign is as much about protecting Outlook.com users from Gmail as it is about making sure Gmail users know what Google’s doing.”

Microsoft will spread the news and its new word "Scroogled" all over TV, Internet and print advertisements. It even launched a petition to stop going through user emails for the sake of ad sales, where it has received nearly 600 signatures of the required 25,000 at the time this article was written.

Microsoft was even nice enough to offer a few examples of Google's practices.

"For example, if you write a friend to let her know you are separating from your husband, Google sells ads against this information to divorce lawyers, who post ads alongside it," said Microsoft. "Or if you ask a friend for vacation suggestions, Google uses this information to target you with ads from travel agencies or airlines that want your business."

There has been some tension between the two tech companies, as Microsoft cried "antitrust" over a YouTube snub last month. More specifically, the Redmond, Wash. tech giant was upset that Windows Phone still could not get a full YouTube app while the competition (Android and iOS) were able. It added that the U.S. Federal Trade Commission (FTC) was not doing enough to force Google to conform to antitrust laws (Google got out of a two-year FTC investigation with only a slap on the wrist). 

Also, Google had filed a patent claim with the U.S. International Trade Commission (ITC) against Microsoft that would stop the Windows giant from applying video compression technology to the Xbox video game console. While it dropped this patent claim against Microsoft last month, others are still pending. 

You can check out Scroogled here.

Source: Microsoft



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RE: The Ads are Meaningless Diatribe
By Wererat on 2/7/2013 2:15:54 PM , Rating: 2
Sorry, the body of Christ (Yahshua if you prefer) isn't involved with issues of Bing or Google, and you don't speak for all of Christendom.


RE: The Ads are Meaningless Diatribe
By synoptic12 on 2/7/2013 3:19:33 PM , Rating: 2
† Matthew 7:5

5 You hypocrite, cast out first the beam out of your own eye; and lo, the beam is in your own eye?


RE: The Ads are Meaningless Diatribe
By Wererat on 2/7/2013 5:02:54 PM , Rating: 2
Not sure you're quite clear on the meaning of that quotation. I'm absolutely sure I'm just *a* Christian and don't refer to myself in the plural. If the Pope posted here ex cathedra I'd ask him the same.

Exactly what does this have to do with Google or Bing, anyway?


By synoptic12 on 2/7/2013 7:25:28 PM , Rating: 2
† Matthew 7:5

5 You hypocrite, cast out first the beam out of your own eye; and then shall you see clearly to cast out the speck out of your brother's eye.


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