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Microsoft's Scroogled campaign  (Source: CNN)
The campaign tells email users that Google scans all sent and received emails for advertisement keywords

Source: Microsoft

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RE: Advertising facts is not smearing...
By Reclaimer77 on 2/7/2013 12:37:31 PM , Rating: -1
Finally, it is a privacy concern whenever anything you do is aggregated and used without your opt-in. They are my actions.

They DO have your "opt-in". You're using the service, therefore you agree. Don't like it? Go get a paid email account!

By ianweck on 2/8/2013 11:16:24 AM , Rating: 2
I use gmail and I like it. I just read through their privacy page for the first time:

I don't see anywhere in there about scanning my email and using the results for ads. Sure, there is a lot mentioned about collecting various information for ad purposes but nothing specifically related to scanning my emails. So by using their service I'm opting in for these scans? Not sure about that. I think the whole point from Microsoft is that they are doing these scans covertly evidently. Also I can't opt out if I wanted to, not using there services notwithstanding.

Interestingly, their Prohibited actions page lists data mining to find email addresses as prohibited by the user, although it's ok to data mine emails for ad purposes by them. There are a lot of double standards like this one in these EULA-type pages if one cares to find them.

One last one, from the legal notices page:

"Google does not claim any ownership in any of the content, including any text, data, information, images, photographs, music, sound, video, or other material, that you upload, transmit or store in your Gmail account. We will not use any of your content for any purpose except to provide you with the Service."

You can probably read that one either way, yes we can scan your emails or no we won't scan them.

I like gmail and will continue to use it, although I would have liked to have known about these scans from the start. I don't think just because my data rests on someone else's server that they have the right to comb through that data.
My 2 cents.

"And boy have we patented it!" -- Steve Jobs, Macworld 2007

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