Microsoft: Windows 8 Sales "Just Getting Started"
February 5, 2013 6:18 AM
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Now that new touch devices are finally being released, Microsoft expects Windows 8 sales to jump
Windows 8 has taken a lot of criticism since its release last fall, but a Microsoft executive insists that the new operating system is off to "a solid start."
Tami Reller, Microsoft's head of business and marketing for Windows, said that Windows 8 had a bit of a disadvantage in the sales area because many tablet and convertible devices running the new OS weren't available at launch.
“It’s built for a generation of new devices," said Reller. "They didn’t all come for holiday.
"We are really only just getting started. It’s a solid start.”
Last month, Microsoft bragged that it had sold
60 million Windows 8 licenses
. This was great news, considering it took Windows 7 a little over three months to achieve that sales figure.
actual usage figures
for Windows 8 are below that of Windows 7 at the same point in its release cycle and is even
lower than that of Windows Vista
(meaning, 60 million licenses sold doesn't equal 60 million Windows 8 devices out there
But Reller insists that Windows 8 was made for touch devices, not just desktops -- and when more touch devices are released, Windows 8 should see a jump in sales.
Microsoft's first homemade tablet, Surface RT,
hasn't seen amazing sales
either. Just last week,
market research firm iSuppli said Microsoft's Surface RT shipments into the channel for the fourth quarter were about 1.25 million, but sales out of the channel were only about 55-60 percent of that. This equals about 680,000-750,000 unit shipments, which is well below the 1 million mark.
Also, even though the Surface RT was released in the fourth quarter, Microsoft just missed IDC's list of top five vendors in the U.S. tablet market. Apple topped that list for the first time with its iPad.
Microsoft is releasing the Surface with Windows 8 Pro on February 9, which will feature the full version of Windows 8 instead of the Windows RT operating system (a version of Windows 8 for ARM-based tablets only).
All Things D
This article is over a month old, voting and posting comments is disabled
2/5/2013 7:23:24 PM
I disagree with the whole premise. At the moment I have an app running in a sidebar (weather, showing me the current weather and 10-day forecast) and am typing away at this message with the rest of my 1920x1080 screen.
Also, when I want to single-task, I can use the app (e.g., Netflix app vs. Netflix in a browser window).
The thing is I've lost none of what I had with 7, and I get this additional capability. If I'm doing ordinary desktop stuff, I do. Nothing's changed (except this glorious start button everyone rants about, which is more than accomplished by the 'search' item on the right side now).
Lastly, if I really was enthralled by the tree structure of my old Start menu, I could preserve it, then pin it to my start screen. Voila, my start menu is back on my start screen. It's just a directory tree full of links, after all.
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