Microsoft: Windows 8 Sales "Just Getting Started"
February 5, 2013 6:18 AM
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Now that new touch devices are finally being released, Microsoft expects Windows 8 sales to jump
Windows 8 has taken a lot of criticism since its release last fall, but a Microsoft executive insists that the new operating system is off to "a solid start."
Tami Reller, Microsoft's head of business and marketing for Windows, said that Windows 8 had a bit of a disadvantage in the sales area because many tablet and convertible devices running the new OS weren't available at launch.
“It’s built for a generation of new devices," said Reller. "They didn’t all come for holiday.
"We are really only just getting started. It’s a solid start.”
Last month, Microsoft bragged that it had sold
60 million Windows 8 licenses
. This was great news, considering it took Windows 7 a little over three months to achieve that sales figure.
actual usage figures
for Windows 8 are below that of Windows 7 at the same point in its release cycle and is even
lower than that of Windows Vista
(meaning, 60 million licenses sold doesn't equal 60 million Windows 8 devices out there
But Reller insists that Windows 8 was made for touch devices, not just desktops -- and when more touch devices are released, Windows 8 should see a jump in sales.
Microsoft's first homemade tablet, Surface RT,
hasn't seen amazing sales
either. Just last week,
market research firm iSuppli said Microsoft's Surface RT shipments into the channel for the fourth quarter were about 1.25 million, but sales out of the channel were only about 55-60 percent of that. This equals about 680,000-750,000 unit shipments, which is well below the 1 million mark.
Also, even though the Surface RT was released in the fourth quarter, Microsoft just missed IDC's list of top five vendors in the U.S. tablet market. Apple topped that list for the first time with its iPad.
Microsoft is releasing the Surface with Windows 8 Pro on February 9, which will feature the full version of Windows 8 instead of the Windows RT operating system (a version of Windows 8 for ARM-based tablets only).
All Things D
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2/5/2013 4:12:33 PM
You're right that it doesn't make sense to use Metro on a desktop, but that's definitely not the reasoning that Microsoft hoped for. They want everyone using Metro apps so they can get developers to port their tablet/mobile apps to the platform.
Windows 8 is not and never was about or for desktop users. It's about trying to gain a foothold in tablets/mobile, and if desktop users have to be inconvenienced with an inferior experience in order to achieve those goals, so what? They have no choice; they'll live with it.
2/5/2013 5:52:37 PM
I agree and disagree. Obviously Microsoft wanted to leverage their existing PC market dominance to attempt to stimulate development for the metro platform. There's no doubt about that.
But I disagree that it isn't about desktop users. Aside from all the additions that have no benefit to tablet devices at all (such as Storage Spaces), it is more about device convergence than tablet devices or desktop PCs. Microsoft are betting on the majority of future PCs being hybrids. When you consider how many people use laptops instead of desktops nowadays - and how many businesspeople use laptops with desktop docks - you can see their thought process.
Windows 8 is about
Pc designs, not prior/existing machines.
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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