Microsoft: Windows 8 Sales "Just Getting Started"
February 5, 2013 6:18 AM
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Now that new touch devices are finally being released, Microsoft expects Windows 8 sales to jump
Windows 8 has taken a lot of criticism since its release last fall, but a Microsoft executive insists that the new operating system is off to "a solid start."
Tami Reller, Microsoft's head of business and marketing for Windows, said that Windows 8 had a bit of a disadvantage in the sales area because many tablet and convertible devices running the new OS weren't available at launch.
“It’s built for a generation of new devices," said Reller. "They didn’t all come for holiday.
"We are really only just getting started. It’s a solid start.”
Last month, Microsoft bragged that it had sold
60 million Windows 8 licenses
. This was great news, considering it took Windows 7 a little over three months to achieve that sales figure.
actual usage figures
for Windows 8 are below that of Windows 7 at the same point in its release cycle and is even
lower than that of Windows Vista
(meaning, 60 million licenses sold doesn't equal 60 million Windows 8 devices out there
But Reller insists that Windows 8 was made for touch devices, not just desktops -- and when more touch devices are released, Windows 8 should see a jump in sales.
Microsoft's first homemade tablet, Surface RT,
hasn't seen amazing sales
either. Just last week,
market research firm iSuppli said Microsoft's Surface RT shipments into the channel for the fourth quarter were about 1.25 million, but sales out of the channel were only about 55-60 percent of that. This equals about 680,000-750,000 unit shipments, which is well below the 1 million mark.
Also, even though the Surface RT was released in the fourth quarter, Microsoft just missed IDC's list of top five vendors in the U.S. tablet market. Apple topped that list for the first time with its iPad.
Microsoft is releasing the Surface with Windows 8 Pro on February 9, which will feature the full version of Windows 8 instead of the Windows RT operating system (a version of Windows 8 for ARM-based tablets only).
All Things D
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Microsoft could do a few things to help...
2/5/2013 12:31:30 PM
Windows 8 works great for the desktop. As a power user and a developer I do not enjoy having to go back to a Windows 7 environment.
Having said that, it seems as if the vast majority of people either don't know how to use it or refuse to learn how to use it. And that's a Microsoft issue. You can't force users to learn new things especially if they perceive it to be inferior to the way they USED to do things. Whether the perception is valid or not is irrelevant.
There are easy fixes, in my opinion...
1. Give users the ability to boot directly into the desktop.
2. Give users the ability to use the traditional start menu or the enhanced start screen.
3. Give the user the ability to choose Windows 8 theme or Aero.
Put these settings into the initial setup (where you pick a user name and what not) and that should eliminate most of the whining.
RE: Microsoft could do a few things to help...
2/5/2013 1:54:04 PM
I think the key here you pointed out is that you are a power user, whereas most folks here are gamers and are not interested in relearning anything. The press has been brutal with them as well, giving folks a bad first impression of the software. I can't help but wonder if there are invisible Apple dollars somewhere as they continue to dig into MS share.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
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