Microsoft: Windows 8 Sales "Just Getting Started"
February 5, 2013 6:18 AM
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Now that new touch devices are finally being released, Microsoft expects Windows 8 sales to jump
Windows 8 has taken a lot of criticism since its release last fall, but a Microsoft executive insists that the new operating system is off to "a solid start."
Tami Reller, Microsoft's head of business and marketing for Windows, said that Windows 8 had a bit of a disadvantage in the sales area because many tablet and convertible devices running the new OS weren't available at launch.
“It’s built for a generation of new devices," said Reller. "They didn’t all come for holiday.
"We are really only just getting started. It’s a solid start.”
Last month, Microsoft bragged that it had sold
60 million Windows 8 licenses
. This was great news, considering it took Windows 7 a little over three months to achieve that sales figure.
actual usage figures
for Windows 8 are below that of Windows 7 at the same point in its release cycle and is even
lower than that of Windows Vista
(meaning, 60 million licenses sold doesn't equal 60 million Windows 8 devices out there
But Reller insists that Windows 8 was made for touch devices, not just desktops -- and when more touch devices are released, Windows 8 should see a jump in sales.
Microsoft's first homemade tablet, Surface RT,
hasn't seen amazing sales
either. Just last week,
market research firm iSuppli said Microsoft's Surface RT shipments into the channel for the fourth quarter were about 1.25 million, but sales out of the channel were only about 55-60 percent of that. This equals about 680,000-750,000 unit shipments, which is well below the 1 million mark.
Also, even though the Surface RT was released in the fourth quarter, Microsoft just missed IDC's list of top five vendors in the U.S. tablet market. Apple topped that list for the first time with its iPad.
Microsoft is releasing the Surface with Windows 8 Pro on February 9, which will feature the full version of Windows 8 instead of the Windows RT operating system (a version of Windows 8 for ARM-based tablets only).
All Things D
This article is over a month old, voting and posting comments is disabled
2/5/2013 9:03:33 AM
Windows 8 is pretty solid. I've been running it on a desktop and two Windows 8 tablets, an Acer Iconia W700 and a Dell Latitude 10.
Is it better than Windows 7? Well, it is not trying to be Windows 7. It does what is does and I actually enjoy the interface.
The only thing I do not like is the touchscreen designed interface for the desktop. I do have a touch display but it is resistive and capacitive touch, so the interface could be better.
I don't miss the Start button anymore either, since I can just start typing the name of what I'm looking for on the metro desktop and it finds it without issue. It is actually very intuitive.
2/5/2013 11:41:22 AM
Bonus points for being a user who can properly differentiate the purpose of Windows 7 vs 8 and its intended application.
That said, I haven't had a ton of time to play with Win8 tablets but thinking of the Surface Pro.
How's the hands on experience with your tablets?
2/6/2013 9:32:10 AM
The main issue is not whether Win8 is good or bad. They are imposing it on us, challenging our freedom for the sake of their greed. It is not only about interface either, but also the way they plan to provide the applications to us. I won't give in to their wishes and certainly don't like when people start talking how a reasonable interface Win8 has.
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