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Strategy Analytics found that Apple shipped about 17.7 million phones for the fourth quarter

A new report from Strategy Analytics shows that Apple was the No. 1 phone vendor in the U.S. for Q4 2012.

According to the report, which was conducted by Strategy Analytics' Wireless Device Strategies service, Apple became the No. 1 mobile phone vendor for the first time in the fourth quarter of 2012. It grabbed about 34 percent of the market in that three-month period.

Strategy Analytics found that Apple shipped about 17.7 million phones for the fourth quarter, which was a healthy increase from 12.8 million shipped and 25 percent of the market share in Q4 2011.

The report noted that Samsung, the hardware maker for many popular Android smartphones, was nipping at Apple's heels with 16.8 million mobile phone shipments in the fourth quarter, giving it 32 percent of the market share. This was a nice 5 percent jump for Samsung from Q4 2011.

LG landed in third place with about 4.7 million phone shipments and 9 percent of the market share in Q4.

Mobile phone shipments overall grew 4 percent for the quarter compared to Q4 2011, jumping from 50.2 million to 52 million in the U.S.

Source: Strategy Analytics

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RE: Tony 's happy, Mototroll weeps and cries
By Reclaimer77 on 2/3/2013 11:54:39 AM , Rating: 2
I don't measure that Tony. There are people who get paid to do that for me, and know far more about this than I do. And they tell us that Android has outsold Apple in "smartphones" for every year since 2011 I believe.

And I don't think it matters really. It's you and Takin who are going down this elitist path about all these immaterial metrics and qualifiers. Takin even went as far as to say we can't use IDC data because, well, the numbers basically don't make Apple look that great. So obviously they don't count either lol.

RE: Tony 's happy, Mototroll weeps and cries
By Gio6518 on 2/3/2013 1:22:01 PM , Rating: 2
Give it up he's a complete tool that no one gives a s*** about or even listens too.....
he's completely tech illiterate, he was most likely (based on his comments) some sort of middle management who surrounded himself with yes men, so he thinks his pathetic attempts of what he believes are fact are accurate because his yes men would agree with him or he'd probably terminate them for insubordination, he posts on multiple sites and he is known as a laughing stock on all of them....

By Cheesew1z69 on 2/3/2013 1:29:44 PM , Rating: 2

RE: Tony 's happy, Mototroll weeps and cries
By Tony Swash on 2/3/2013 6:27:55 PM , Rating: 1
I don't measure that Tony. There are people who get paid to do that for me, and know far more about this than I do. And they tell us that Android has outsold Apple in "smartphones" for every year since 2011 I believe.

I think there have been a misunderstanding. What I meant is how do you measure whether Android is beating iOS in smartphones? The reason I asked was to see if yet again what was meant by 'beating' was market share. It turns out it is.

As I have argued before it seems that, unlike in the PC market, in the mobile device markets market share is a very poor proxy measurement of platform success. In the PC market Wintel PCs and Macs each had about the same network effect as each other, each Wintel PC or Mac per capita leveraged about the same value into their respective ecosystems which in turn meant market share was a very good proxy indicator of platform success.

In the PC markets market share and platform success were so linked that many observers actually came to think that they were the same thing and now look at market share in the mobile device markets and mistakenly equate it with winning.

A platform succeeds if developers and service providers find it the most profitable to supply an increasing quantity and quality of software and services to run on that platform. They will only do this when the platform users are active purchasers of the offerings. Simply put, developers and service providers must prosper financially to add value to the platform. What's so striking about the mobile device markets is the very large disparity between iOS and Android when it comes to monetisation rates (which can measured using a wide range of common sense metrics measured in various reliable ways). iOS has clearly much better monetisation rates than Android and we are not talking about a few percentage points of difference here, we are talking about often several orders of magnitude.

When market share is abandoned as an inaccurate proxy measure of platform commercial success it is abundantly clear that iOS is by the most successful mobile platform, Android doesn't even come close to the value and revenues created and flowing in the iOS ecosystem.

If I was a fan of Android that would worry me. Being a fan of Apple and iOS it please me. Either way talk of Android winning based on market share is a painfully misplaced. Many people appear to watching the wrong thing..

RE: Tony 's happy, Mototroll weeps and cries
By retrospooty on 2/3/2013 6:43:43 PM , Rating: 2
Surely you see that most of that is due to Apple having a 4 year headstart... Now that Android has caught up and is dramatically outselling IOS, it will swing toward Android. The only players that should worry is MS and Rimm.

RE: Tony 's happy, Mototroll weeps and cries
By Tony Swash on 2/3/2013 9:08:07 PM , Rating: 2
Is it just a question of a head start? That seems implausible given the fact that Android has been outselling iOS fr a couple of years now and it's installed base is large and yet iOS continues to out perform by a very a very large margin on any etruc if platform usuage and monetisation you can measure. Somthing more profoud and significant is happening.

By retrospooty on 2/3/2013 9:28:53 PM , Rating: 2
If you'd like to think so, go ahead... Dont count Android out like you did Windows 20 years ago. Open and cheap will always win over closed and expensive. That and its early in the game, there are years and years to go in this... fortunately there are 2 major players unlike MS alone so competition can drive things, instead of monopolies

By Tony Swash on 2/4/2013 5:37:19 AM , Rating: 2
Sorry about the typos in the previous comment - never post after spending an evening drinking with your pals :)

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