IOS Gaming Apps Earned 3.5 Times More Revenue Than Android Gaming Apps in Q4
January 31, 2013 11:55 AM
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Games played a major part in the increased revenue for both parties
Game apps for iOS pummeled Android game apps when it came to revenue for the fourth quarter, but Android is growing quickly.
According to App Annie's Index, iOS games earned 3.5 times the revenue of
in Q4 2012. The iOS App Store increased its overall revenue by 20 percent from Q3 to Q4 2012 while the Google Play store doubled its app revenue in the same time period. However, iOS still raked in more cash.
The top revenue makers for iOS (ordered from 1-10 on the top 10 list) included apps by Electronic Arts (EA), Supercell, Gameloft, GREE, Inc., HungHo Online Entertainment, Zynga, Kabam, NHN Corp., SQUARE ENIX and Rovio Entertainment.
For the Google Play store, game companies occupied nine out of the top 10 list for best revenue-making apps. NHN Corp. held the No. 1 spot.
The top five
countries contributing to iOS app revenue
were the U.S., Japan, the UK, Australia and Canada. For the Google Play store, the top three were Japan, the U.S. and South Korea.
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RE: Something odd is going on with Android
1/31/2013 4:28:02 PM
I don't know who does these case studies or how they are conducted and I don't have time to dig through the links to find out so I won't outright dispute them. I can however offer my personal experience and what I've seen among my peers. My phone is a phone second. It does literally everything (except play games as tablet/phone games are time wasters at best). Everything from office (kingsoft), to navigation, to internet, to skype, netflix, remote pc management, ssh, sql editing, java/perl/python scripting, to straight up automation (tasker). I literally do everything with my Android phone. Many of my peers who use Android phones (most of them) all do a similar subset of things. Even my wife uses many different apps to do many different things and uses the phone part of the device significantly less.
You want to know why Android games make less money, here's why:
1) many of them have cheaper/free solutions so there's less need to pay for the expensive ones
That's pretty much it.
RE: Something odd is going on with Android
2/1/2013 6:51:54 PM
Apple is a closed shop.
iOS users are simply less technically inclined and generally do not seek out other technological means to accomplish their goals.
Further to that, Apple users only know how to use what solutions and resources apple has provided to them. Often they simply do not even know that other cheaper (and often better) solutions exist and are use what Apple dictates by default.
With this unfortunate realisation in mind, is it any wonder engagement, usage and revenue is higher on iOS?
Call it apple consumer ignorance, call it apple marketing brainwashing.
Call it what you will.
The fact Apple has their revenue stream monopolised is admittedly a stroke of business genius but also a sad reflection on the intelligence and treatment of Apple customers.
The statistics of this article and those supplied by Tony suggest that the android user base is substantially more informed about their options across all competing platforms and have more alternative resources available to them to accomplish the same thing as ios, at less cost.
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