Ford Sets Hybrid Market Share Record Thanks to Strong Fusion Hybrid, C-MAX Sales
January 31, 2013 9:10 AM
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2013 Ford Fusion Hybrid
The all-new 2013 Fusion Hybrid has proven be very popular for Ford
Ford has had very good luck with its hybrid vehicle sales over the last year. Ford announced recently that it had achieved an all-time high for its hybrid market share. Ford grew its share of the hybrid vehicle market almost 9% between December 2011 and December 2012.
Most of that growth came to the detriment of Toyota, which saw its share of the hybrid vehicle market decline 8%. Ford also announced an all-time monthly high for its
, which racked up 3,244 sales for the month of December.
Ford also says that it expects to have the best hybrid sales month in its history in January, projecting unit sales of 5,500. The automaker is attributing its current success to the fact that its Fusion Hybrid is better at attracting younger buyers compared to the Toyota Camry hybrid thanks to its more stylish design and abundance of
“We’re bringing new hybrid buyers into the market, many of whom wouldn’t be considered traditional hybrid buyers,” said Amy Marentic, marketing manager, Global Small and Medium Cars. “There’s a sense hybrid buyers represent a pragmatic or green ethic. Fusion Hybrid is scoring with these audiences, but the car also puts some excitement into the segment through design; it shows hybrids can have beautiful and sophisticated styling. This, in turn, means different buyers.”
Ford C-MAX Energi
The sales bonanza for Ford’s new hybrids comes despite the fact that owners and many publications –
– have been unable to replicate the claimed 47mpg fuel economy rating of the Fusion Hybrid and C-MAX. Ford is
currently under investigation by the EPA
, and is the
subject of a class action lawsuit
regarding misleading fuel economy claims for both vehicles.
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RE: popularity will fall through the floor when.....
2/4/2013 9:20:54 AM
There's nothing wrong with doing the test on a dyno. The difference between doing a test on rollers and the real world is minimal if reasonable coefficients are used, particularly for city driving because aerodynamics is only responsible for maybe 20% of drag. A car on the dyno experiences the same engine losses, rolling resistance losses, and energy to accelerate. I bet you that if you followed the EPA test precisely on real roads, you'd get within 5% of the dyno test.
The question is why Ford is doing so well for the particular acceleration/coasting/braking sequence in the EPA test. I would love to see someone experiment with that, e.g. rearrange some parts of the city cycle to see if that beaks some software optimization that kicks in when it detects the beginning of the EPA sequence.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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