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2013 Ford Fusion Hybrid
The all-new 2013 Fusion Hybrid has proven be very popular for Ford

Ford has had very good luck with its hybrid vehicle sales over the last year. Ford announced recently that it had achieved an all-time high for its hybrid market share. Ford grew its share of the hybrid vehicle market almost 9% between December 2011 and December 2012.

Most of that growth came to the detriment of Toyota, which saw its share of the hybrid vehicle market decline 8%. Ford also announced an all-time monthly high for its Fusion Hybrid, which racked up 3,244 sales for the month of December.

Ford also says that it expects to have the best hybrid sales month in its history in January, projecting unit sales of 5,500. The automaker is attributing its current success to the fact that its Fusion Hybrid is better at attracting younger buyers compared to the Toyota Camry hybrid thanks to its more stylish design and abundance of in-car technology.

“We’re bringing new hybrid buyers into the market, many of whom wouldn’t be considered traditional hybrid buyers,” said Amy Marentic, marketing manager, Global Small and Medium Cars. “There’s a sense hybrid buyers represent a pragmatic or green ethic. Fusion Hybrid is scoring with these audiences, but the car also puts some excitement into the segment through design; it shows hybrids can have beautiful and sophisticated styling. This, in turn, means different buyers.”

 
Ford C-MAX Energi

The sales bonanza for Ford’s new hybrids comes despite the fact that owners and many publications – including Consumer Reports – have been unable to replicate the claimed 47mpg fuel economy rating of the Fusion Hybrid and C-MAX. Ford is currently under investigation by the EPA, and is the subject of a class action lawsuit regarding misleading fuel economy claims for both vehicles.

Source: Ford



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By Philippine Mango on 1/31/2013 11:39:34 PM , Rating: 2
when the epa comes out with results proving ford cheated much like hyundai....




RE: popularity will fall through the floor when.....
By Mint on 2/1/2013 7:25:35 AM , Rating: 2
I dunno, Ford seems really confident in their results. It happened after the Hyundai fiasco, so they knew that if they lied, someone would find out, so I doubt that they did.

What I think is really happening is that the software onboard is recognizing the EPA test loop and doing some optimizations. Why such optimizations help the EPA test so much over general driving (it's like 20%!) is beyond me. All cars do a little better with the EPA cycle than in real life, but not this much. I'm hoping some curious owner tries some slight variations of the EPA cycle (e.g. swapping segments) to see what breaks the detection.


RE: popularity will fall through the floor when.....
By Manch on 2/1/2013 11:48:48 AM , Rating: 2
http://www.caranddriver.com/features/the-truth-abo...

Someone linked this article in a previous discussion about the whole Ford EPA mpg fiasco. The article states that they punch in drag coefficients and the lot to adjust the friction on the rollers but while that's all fine and great they cant possible account for all of the other variables. I don't see why they don't combine there dyno test with an on track test. It also talks about how hard it is to stay within the threshold to get the scores they do. Still the posted numbers vs real-world are really off so something up.


By Mint on 2/4/2013 9:20:54 AM , Rating: 2
There's nothing wrong with doing the test on a dyno. The difference between doing a test on rollers and the real world is minimal if reasonable coefficients are used, particularly for city driving because aerodynamics is only responsible for maybe 20% of drag. A car on the dyno experiences the same engine losses, rolling resistance losses, and energy to accelerate. I bet you that if you followed the EPA test precisely on real roads, you'd get within 5% of the dyno test.

The question is why Ford is doing so well for the particular acceleration/coasting/braking sequence in the EPA test. I would love to see someone experiment with that, e.g. rearrange some parts of the city cycle to see if that beaks some software optimization that kicks in when it detects the beginning of the EPA sequence.


By rkramer40 on 2/5/2013 11:00:17 AM , Rating: 2
I thought the C-MAX would be a Prius Killer? As a cross over buyer I feel deceived. I want to support US companies and US jobs. What was Ford thinking when they published 47/ 47 estimates? I would have been ok with low 40's but low 28-33 is not even in the ballpark. Mark my words there will be no fix for this. Ford should offer to take the cars back or offer cash compensation to offset the mileage claims. The EPA estimates will have to be adjusted to the mid 30's and sell the cars as is. My dealer’s sales and service department were ok at the beginning of the complaint process, but now have turned hostile and un-professional.

Ronald Kramer
Yankee Ford Customer
South Portland, Maine




It's mostly about how you drive
By HATNBAK on 2/12/2013 8:44:53 PM , Rating: 2
I've experienced the 47 mpg and even higher on lots of individual drives, including highway, secondary roads, etc.

The optimal fuel economy is achieved through a balance of driving in gas mode, electric mode and using the regenerative braking. That happens seamlessly, so long as the lead-footing is kept to a minimum.

The biggest problem for a lot of people seems to be the Highway part of the MPG, since the car only operates in electric vehicle (EV) mode up to around 62 mph. So, if you can drive around that speed, you'll get around 47 or even higher. But if you drive for a long distance at 70 mph, you will only get around 38-40 mpg (which is what the car gets when driving in just gas mode at that kind of speed)

By the way, I have over 5000 miles on my car now (got it in October). Overall I've now driven 2000 of those miles in EV mode (it gives a convenient read-out). I was getting over 44 MPG cumulatively (including times when I drove fast, or otherwise aggressively and didnt max out the MPGs) until freezing weather hit, which impacts MPG. Still, for this size/weight car, I'm very happy to get double the mileage of my old car (an Audi).




Ford!
By mrwassman on 1/31/2013 3:01:20 PM , Rating: 1
Honestly one of the best looking cars to come out recently which means it looks 1000 times better than other hybrids. After you get over the media and remember you are an American who doesn't give a shit anyways, this car is fucking sick. If you can convince the SUV people to switch to this it is one step in the right direction.




2013 Fusion Hybrid
By Richard875yh5 on 1/31/13, Rating: -1
RE: 2013 Fusion Hybrid
By XZerg on 1/31/2013 10:11:39 AM , Rating: 2
That's like saying Orange is a better fruit than Apple because it has more Vitamin C... Cruze and Fusion are in two different categories: compact vs mid-size.


RE: 2013 Fusion Hybrid
By Flunk on 1/31/2013 11:29:11 AM , Rating: 2
Comparable is the Chevrolet Malibu Hybrid ;).


RE: 2013 Fusion Hybrid
By stm1185 on 1/31/2013 6:58:48 PM , Rating: 2
The Fusion has the best thing going for it! It doesn't look like an effeminate midget's wet dream, which is more then can be said for pretty much every other hybrid.


RE: 2013 Fusion Hybrid
By Ringold on 2/1/2013 5:22:08 AM , Rating: 2
Yes.. A million times, yes. On paper specs alone, some used hybrids make sense, and I'm looking to buy a car. I just can't get over that their appearance means handing over my balls.

This is a hybrid that doesn't try to scream "I'm a communist, look at meeee!"


Suckers
By btc909 on 1/31/13, Rating: -1
decoding market speak
By DockScience on 1/31/13, Rating: -1
RE: decoding market speak
By Dr of crap on 1/31/2013 1:05:02 PM , Rating: 3
Green LEDs - that is great!


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