IPad Market Share Falls Slightly, Microsoft Surface Sales Weak
January 31, 2013 1:03 PM
comment(s) - last by
Samsung is catching up to Apple in the tablet arena
Apple's iPad is still leading the pack when it comes to tablet market share, but this is slowly changing as Samsung plays catch-up.
According to the International Data Corporation (IDC), a total of 52.5 million tablets were shipped in Q4 2012. Of this, 22.9 million were
, which represented a 48.1 percent growth from Q4 2011.
However, Apple's iPad market share has been slipping slightly on a quarterly basis. It went from 46.4 percent in Q3 2012 to 43.6 percent in Q4 2012.
Part of the reason for the slip is Samsung's ability to gain some ground with its Android and Windows 8-powered tablets. Samsung represented the No. 2 spot with a 263 percent year-on-year growth. For Q4 2012, it shipped 8 million tablets and snagged 15.1 percent of the market share.
Earlier this month, it was reported that the iPad's
market share in Japan
was bested by the Android-powered Nexus 7 tablet.
The top five tablet vendors (from No. 1 to No. 5) include Apple, Samsung, Amazon, Barnes & Noble and a collected group of "others."
Microsoft is now in on the tablet race too, with its first entry -- Microsoft Surface. In November 2012, it released Surface with Windows RT for ARM-based tablets. On February 9, it will release Surface with Windows 8 Pro.
Surface with Windows RT
was released in the fourth quarter, it was just shy of the top five list with IDC's calculated number of 900,000 shipments.
According to market research firm iSuppli, Microsoft Surface RT shipments into the channel for the fourth quarter were about 1.25 million, but sales out of the channel were only about 55-60 percent of that. This equals about 680,000-750,000 unit shipments, which is well below the 1 million mark.
The Surface with Windows RT has a lot stacked against it, such as a high return rate (iSuppli said that's mainly due to the steep learning curve of Windows 8), the fact that device makers aren't particularly interested in the OS and Microsoft
failed to sell the device
outside of its own kiosks (there are only a little over 60 of them in the U.S.) and online
This article is over a month old, voting and posting comments is disabled
RE: What areas is Microsoft actually make good decisions?
2/1/2013 7:16:58 PM
I had a similar situation with a plotter at one of my clients. You should really try Windows 8, they bought new Windows 8 HP cheapos (of which I have seen tons btw, so score one for HP I guess) and a working driver is actually on Windows update. When it asks you for a driver, just click the Windows Update button and let it download new drivers for a while. The one you want is in the list, and works. I couldn't get it to work on 7 either, but it works on 8.
And for the record Windows 8 is actually pretty good for a first shot at such a major overhaul. They did mess up their tablet strategy, but it seems that Apple's strategy at this point is just to wait for Microsoft to do something, then immediately announce something to one up them (see recent 128GB iPad announcement.) It's Google and Samsung they should be worried about, but they still have a bit of catching up to do themselves.
And I agree that it's very ironic that for someone famous for chanting 'developers' Microsoft has done a LOT lately to alienate them it seems.
"Death Is Very Likely The Single Best Invention Of Life" -- Steve Jobs
IPad Market Share Bested by Nexus 7 in Japan
January 17, 2013, 11:54 AM
Microsoft Allows Third-Party Retailers to Sell Surface with Windows RT
December 12, 2012, 12:44 PM
Microsoft Surface RT Sales Hurt by Lack of Distribution
December 8, 2012, 9:53 AM
Report: Apple’s iPhone 6 to Get NFC Payment Capabilities
August 28, 2014, 11:43 AM
Samsung Announces Tizen-based Gear S Smartwatch That Can Make/Receive Phone Calls
August 28, 2014, 12:00 AM
LG Announces G Watch R Smartwatch, Will Launch in Q4
August 27, 2014, 11:45 PM
Archos Offers $99 WinPhone, $150 x86 Win8.1 Tablet, Android Trio
August 27, 2014, 7:07 PM
HTC Desire 510 Officially Announced, May be First 64-Bit Android Smartphone
August 27, 2014, 3:50 PM
Report: Apple to Unveil "iWatch" at iPhone 6 Event on September 9
August 27, 2014, 2:00 PM
Most Popular Articles
Microsoft's Surface 2 Tablet Family Gets a $100 Price Cut
August 25, 2014, 1:16 AM
Report: Microsoft to Announce Windows 9 on September 30
August 21, 2014, 11:20 AM
From HULC to FORTIS: the Evolution of Lockheed Martin's Incredible Exosuit
August 22, 2014, 12:45 PM
SpaceX Falcon 9-R Rocket Suffers Malfunction, Self-Destructs During Test Flight
August 23, 2014, 9:36 AM
Owner of "Decepticon" Maserati Ordered to Appear in Court This Thursday
August 25, 2014, 7:55 AM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information