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  (Source: cultofmaccom.netdna-cdn.com)
Samsung is catching up to Apple in the tablet arena

Apple's iPad is still leading the pack when it comes to tablet market share, but this is slowly changing as Samsung plays catch-up.

According to the International Data Corporation (IDC), a total of 52.5 million tablets were shipped in Q4 2012. Of this, 22.9 million were Apple's iPad, which represented a 48.1 percent growth from Q4 2011.

However, Apple's iPad market share has been slipping slightly on a quarterly basis. It went from 46.4 percent in Q3 2012 to 43.6 percent in Q4 2012.

Part of the reason for the slip is Samsung's ability to gain some ground with its Android and Windows 8-powered tablets. Samsung represented the No. 2 spot with a 263 percent year-on-year growth. For Q4 2012, it shipped 8 million tablets and snagged 15.1 percent of the market share.

Earlier this month, it was reported that the iPad's market share in Japan was bested by the Android-powered Nexus 7 tablet.

The top five tablet vendors (from No. 1 to No. 5) include Apple, Samsung, Amazon, Barnes & Noble and a collected group of "others."

Microsoft is now in on the tablet race too, with its first entry -- Microsoft Surface. In November 2012, it released Surface with Windows RT for ARM-based tablets. On February 9, it will release Surface with Windows 8 Pro.

While Microsoft's Surface with Windows RT was released in the fourth quarter, it was just shy of the top five list with IDC's calculated number of 900,000 shipments.

According to market research firm iSuppli, Microsoft Surface RT shipments into the channel for the fourth quarter were about 1.25 million, but sales out of the channel were only about 55-60 percent of that. This equals about 680,000-750,000 unit shipments, which is well below the 1 million mark.

The Surface with Windows RT has a lot stacked against it, such as a high return rate (iSuppli said that's mainly due to the steep learning curve of Windows 8), the fact that device makers aren't particularly interested in the OS and Microsoft failed to sell the device outside of its own kiosks (there are only a little over 60 of them in the U.S.) and online until mid-December.

Sources: IDC, CNET



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By TakinYourPoints on 2/1/2013 5:21:39 AM , Rating: 2
The real thing that is missing are reliable sales numbers from more companies. What IDC is presenting are guesses, nothing solid.

From CNN Money: http://tech.fortune.cnn.com/2013/01/31/apple-ipad-...

quote:
... the only thing in the data that we can be sure about is that sales of Apple's iPad grew 48.1% year over year -- from 15.1 million to 22.9 million. We and IDC know this because Apple (AAPL) reported those unit sales figures last week

The rest of IDC's report is almost entirely guesswork. It says that Samsung shipped 7.9 million tablets -- up 263% -- but doesn't say how it got those numbers. Certainly not from Samsung, which hasn't released unit sales figures for any of its devices in years.

IDC also says that Amazon (AMZN) shipped 6 million Kindles -- up 26.8%. This despite the fact that Amazon has never once said how many Kindles it sold, a policy that remained conspicuously in force during Tuesday's Q4 2012 earnings call.

As for the rest of IDC's findings, they just get more bizarre. The press release says Barnes & Noble (BKS) "gained traction" in the tablet market, but the spreadsheet shows Nook sales falling year over year. Even more startling, the release says Asus lost share, while the spreadsheet shows Asus' market share nearly tripling on sales that grew 402.5%.


So yeah, really sketchy.

Aside from actual iPad sales numbers, the other thing that is known is that the it makes up about 80% of US tablet web traffic and the bulk of app downloads: http://insights.chitika.com/2013/2012-holiday-mobi...

The Kindle Fire is at about 8%, the Galaxy Tab at 4.5%, the Galaxy Nexus at 2%, and the Microsoft Surface at 0.4%. These metrics show a big discrepancy between tablet usage and IDC's guessed shipment numbers.


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