IPad Market Share Falls Slightly, Microsoft Surface Sales Weak
January 31, 2013 1:03 PM
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Samsung is catching up to Apple in the tablet arena
Apple's iPad is still leading the pack when it comes to tablet market share, but this is slowly changing as Samsung plays catch-up.
According to the International Data Corporation (IDC), a total of 52.5 million tablets were shipped in Q4 2012. Of this, 22.9 million were
, which represented a 48.1 percent growth from Q4 2011.
However, Apple's iPad market share has been slipping slightly on a quarterly basis. It went from 46.4 percent in Q3 2012 to 43.6 percent in Q4 2012.
Part of the reason for the slip is Samsung's ability to gain some ground with its Android and Windows 8-powered tablets. Samsung represented the No. 2 spot with a 263 percent year-on-year growth. For Q4 2012, it shipped 8 million tablets and snagged 15.1 percent of the market share.
Earlier this month, it was reported that the iPad's
market share in Japan
was bested by the Android-powered Nexus 7 tablet.
The top five tablet vendors (from No. 1 to No. 5) include Apple, Samsung, Amazon, Barnes & Noble and a collected group of "others."
Microsoft is now in on the tablet race too, with its first entry -- Microsoft Surface. In November 2012, it released Surface with Windows RT for ARM-based tablets. On February 9, it will release Surface with Windows 8 Pro.
Surface with Windows RT
was released in the fourth quarter, it was just shy of the top five list with IDC's calculated number of 900,000 shipments.
According to market research firm iSuppli, Microsoft Surface RT shipments into the channel for the fourth quarter were about 1.25 million, but sales out of the channel were only about 55-60 percent of that. This equals about 680,000-750,000 unit shipments, which is well below the 1 million mark.
The Surface with Windows RT has a lot stacked against it, such as a high return rate (iSuppli said that's mainly due to the steep learning curve of Windows 8), the fact that device makers aren't particularly interested in the OS and Microsoft
failed to sell the device
outside of its own kiosks (there are only a little over 60 of them in the U.S.) and online
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RE: What areas is Microsoft actually make good decisions?
1/31/2013 9:50:33 PM
No amount of advertising will probably convince consumers in droves to get Windows Phone it’s going to be word of mouth on people using them and recommending them to their friends and family. I only know of one person who doesn’t like the Windows Phone and you can guess he is pro Apple but can’t give me a real reason to why he doesn’t like the Windows Phone.
Unless it’s a cpu or video card benchmark Id rather take consumer reviews in bulk like NewEgg and Amazon over tech review sites because a large number of consumers seem to get it right over the tech sites where there is generally bias or opinion of one person. This goes back to my first point the more people who use Windows Phone and like it the more their friends and family will get it. As Windows Phone gains sales its only a matter or time before more people realize they have something really good.
Those people will have to cut the cord and I think there are plenty enough people with Windows Vista, 7 and 8 out there that you can make plenty with the right app. Or you could develop without .net 4.5. Are you developing something that requires 4.5 that you can’t accomplish with 4.0? I can understand you wanting to market to the broadest market but you could say the same you want Microsoft to update direct x on the original x-box so you can maximize sales so your game can run on x-box and the 360. XP ship has sailed or should I really say 32bit is over because nobody should be running XP 64bit.
Student get plenty of stuff for FREE from Microsoft check out Dreamspark.
Office 365 Student Edition (Includes Outlook) $79.99 for 2 PC’s Plus select mobile devices – 1 copy of this item for 4 years.
If you’re company is a Microsoft partner you can get office for $10.00
RE: What areas is Microsoft actually make good decisions?
2/1/2013 7:13:45 AM
Microsoft or it's handset partners need to do a loaner/trial program for WP8 phones. I really want to give WP8 a try (currently using a Nexus 4 with CM10.1, so you know what kind of user I am, a power user), but when you buy a smartphone, you also buy into an ecosystem. It's just too much a risk to take, and if it does turn out that WP8 isn't to my liking, it's also likely that I can't find much resale value out of it...
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
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