IPad Market Share Falls Slightly, Microsoft Surface Sales Weak
January 31, 2013 1:03 PM
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Samsung is catching up to Apple in the tablet arena
Apple's iPad is still leading the pack when it comes to tablet market share, but this is slowly changing as Samsung plays catch-up.
According to the International Data Corporation (IDC), a total of 52.5 million tablets were shipped in Q4 2012. Of this, 22.9 million were
, which represented a 48.1 percent growth from Q4 2011.
However, Apple's iPad market share has been slipping slightly on a quarterly basis. It went from 46.4 percent in Q3 2012 to 43.6 percent in Q4 2012.
Part of the reason for the slip is Samsung's ability to gain some ground with its Android and Windows 8-powered tablets. Samsung represented the No. 2 spot with a 263 percent year-on-year growth. For Q4 2012, it shipped 8 million tablets and snagged 15.1 percent of the market share.
Earlier this month, it was reported that the iPad's
market share in Japan
was bested by the Android-powered Nexus 7 tablet.
The top five tablet vendors (from No. 1 to No. 5) include Apple, Samsung, Amazon, Barnes & Noble and a collected group of "others."
Microsoft is now in on the tablet race too, with its first entry -- Microsoft Surface. In November 2012, it released Surface with Windows RT for ARM-based tablets. On February 9, it will release Surface with Windows 8 Pro.
Surface with Windows RT
was released in the fourth quarter, it was just shy of the top five list with IDC's calculated number of 900,000 shipments.
According to market research firm iSuppli, Microsoft Surface RT shipments into the channel for the fourth quarter were about 1.25 million, but sales out of the channel were only about 55-60 percent of that. This equals about 680,000-750,000 unit shipments, which is well below the 1 million mark.
The Surface with Windows RT has a lot stacked against it, such as a high return rate (iSuppli said that's mainly due to the steep learning curve of Windows 8), the fact that device makers aren't particularly interested in the OS and Microsoft
failed to sell the device
outside of its own kiosks (there are only a little over 60 of them in the U.S.) and online
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RE: Market Share is misleading
1/31/2013 3:03:03 PM
Are you sure you don't know what market share actually means, because you've pretty much described how it doesn't.
Apple's market share is simply the percentage of sales for the entire market. What you are talking about is growth, where sales are still expanding. But the number of new competitors/products are shrinking Apple's market share. There is nothing misleading about it. The exact same scenario happened in the phone business.
Market share, as some have pointed out many times, doesn't guarantee future sales growth, but it is an important metric for determining consumer preference. Shrinking market share, is generally never considered a good thing. As much as you've tried to spin it, it still worries the industry and investors.
At one time RIM had a huge market share AND great profits. Then they started to see their market share decline......all while the market was expanding with new competitors. In a few years they are trying to reboot the companies image in a bid to stay alive. Sound familiar. Apple's scenario is quite different, but the churn rate of mobile products is so high that a company can lose it's entire customer base in only a few years with a change in the winds. Its a very volatile industry.
Now as to whether Apple is concerned with market share loss while raking in huge profits is another topic for discussion. My bet is they are concerned with it, but not by a huge margin yet.
"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan
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