quote: You're right. Apple targets the high-end and they USE to own the high-end. Not anymore. Their marketshare is dwindling in that market. Their marketshare is dwindling in that market. The competition has caught up. And it doesn't appear as though Apple currently has anything up its sleeve to restore it to its former glory.
quote: What these results do show, though, is a company that is experiencing margin compression in an age of heightened competition.
quote: uhh, in your dreams maybe.If Apple does not chase market share, they would not be boasting about their market share nor how many iOS devices are activated every day.
quote: Moreover Apple's recent success, not to mention it's longevity in the tech business, has never been the result of achieving market share.
quote: Apple does not chase market share. Period.