"Uncool" Apple iPhone Loses Ground in Asia
January 28, 2013 9:29 AM
IOS popularity slips in Singapore and Hong Kong
criticized Apple for the iPhone 5
claiming that the device wasn't sufficiently different from previous generations. The latest version of iPhone did have a slightly larger screen and support LTE technology, but had nothing to really set itself apart from Android devices that had been on the market for well over a year or previous iterations of the iPhone.
Apple is now starting to feel the heat in Asia as more and more consumers in Singapore and Hong Kong are moving away from the iPhone to competing devices.
reports that a combination of iPhone fatigue and a desire to be different are driving some consumers to alternative devices. Rumors also attribute a huge variety of competing devices as another reason why consumers in Asia are moving away from the iPhone.
In 2010, more devices in Singapore ran iOS per capita than any other city in the world. Recently, StatCounter calculated that Apple's share of the mobile device market in Singapore including the iPhone and iPad have declined sharply in the last year. In 2012, Apple's share of the market in Singapore peaked at 72% in January.
This month, Apple's share of the mobile device market in Singapore had fallen to 50% with Android devices now accounting for 43% of the market. This time last year, Android devices were 20% of the market in Singapore.
, much of Asia typically follows the lead of Hong Kong and Singapore. Apple iOS devices and Hong Kong now account for 30% of the total device market, down from 45% a year ago while Android accounts for almost two-thirds of the market.
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