Acer Boasts Strong Chromebook Sales, Still Slams Windows 8
January 28, 2013 9:27 AM
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Chrome makes up as much as 10% of Acer's US sales
Acer has been having a difficult time in the computer market over the last several quarters, and has posted consecutive annual losses. Acer also announced during its latest quarterly report that it had taken $120 million write-off due to the declining value of Gateway, Packard Bell, and eMachines-branded computers.
Despite these troubles, the company is touting strong sales of its Chromebooks that use Google’s Chrome OS, while still talking negatively about
Acer says that notebooks running Chrome OS account for 5 to 10% of its U.S. shipments since the machines were released here in November. Acer President Jim Wong said that he expects the ratio of Chrome sales to be sustainable in the long term. He also said that the company is considering offering additional Chrome OS models in other developed markets.
Acer C7 Chromebook
Acer and many other computer makers are looking for alternatives to the Windows operating system because consumers continue to stick with older versions of the operating system rather than upgrade to the latest version.
“Windows 8 itself is still not successful,” said Wong. “The whole market didn’t come back to growth after the Windows 8 launch, that’s a simple way to judge if it is successful or not.”
criticized Windows 8
earlier this month alleging that Microsoft was getting marketing for its new operating system wrong.
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1/30/2013 11:50:43 AM
IMO, they're basically the next evolution of netbooks.
People keep saying that netbooks are dead, but there's always going to be a demand for cheap products that get the job done. The biggest problem with traditional netbooks was the slow HDDs put in them (even the SSDs were awful) and bad software, especially the browser. The same Atom CPU and modern browser is very snappy on a smartphone.
I don't think the Chromebook will ever get close to the sales of the netbook peak, though. They only have ~1 year before cheap Win8 machines (i.e. Clovertrail based) flood the market again once competition and supply fully kick in. Market dynamics haven't changed from the netbook era, when they ran for $200-300.
I think the Chromebook's fate will be the same as that of Linux netbooks: Might as well get a full x86 PC for $30 more (my estimate of the future price delta).
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