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Chrome makes up as much as 10% of Acer's US sales

Acer has been having a difficult time in the computer market over the last several quarters, and has posted consecutive annual losses. Acer also announced during its latest quarterly report that it had taken $120 million write-off due to the declining value of Gateway, Packard Bell, and eMachines-branded computers.

Despite these troubles, the company is touting strong sales of its Chromebooks that use Google’s Chrome OS, while still talking negatively about Windows 8.

Acer says that notebooks running Chrome OS account for 5 to 10% of its U.S. shipments since the machines were released here in November. Acer President Jim Wong said that he expects the ratio of Chrome sales to be sustainable in the long term. He also said that the company is considering offering additional Chrome OS models in other developed markets.

Acer C7 Chromebook

Acer and many other computer makers are looking for alternatives to the Windows operating system because consumers continue to stick with older versions of the operating system rather than upgrade to the latest version.

“Windows 8 itself is still not successful,” said Wong. “The whole market didn’t come back to growth after the Windows 8 launch, that’s a simple way to judge if it is successful or not.”
Wong criticized Windows 8 earlier this month alleging that Microsoft was getting marketing for its new operating system wrong.

Source: Bloomberg

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By Suo.Eno on 1/29/2013 4:04:48 AM , Rating: 2
Here's why.. I use Win 8 Pro x64. It's not that bad but admittedly there are enough valid criticisms about it but that's me and I'm an end user so let's get back to the topic shall we?

If I were Acer and I'm an OEM partner to an OS platform that literally have made the company's name, in this day and age w/ the market position that I have, efforts would be better spent at starting to build internal teams to look at other OS options. With critical criterias such as available expertise and so on etc. That said, on the hardware side clearly there's more than enough room for improvements; product design, build quality, more novel feature sets etc.

Start to consider all these while putting aside some R&D money for reference systems to gain better dev/user support. These days you can't just fall back on Microsoft, yell at them for not speccing out 1 or 2 OS out of the blue to whims and watch that splat on the wall trickle down. Those days are over and serious legwork are a near must.

One may argue that it doesn't make sense to even consider investing in a single percentile potential aka Linux. I think otherwise. If there's nothing wrong w/ Chromebooks then Linux are definitely a far more worthwhile calculable risk.

"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard

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