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Chrome makes up as much as 10% of Acer's US sales

Acer has been having a difficult time in the computer market over the last several quarters, and has posted consecutive annual losses. Acer also announced during its latest quarterly report that it had taken $120 million write-off due to the declining value of Gateway, Packard Bell, and eMachines-branded computers.

Despite these troubles, the company is touting strong sales of its Chromebooks that use Google’s Chrome OS, while still talking negatively about Windows 8.

Acer says that notebooks running Chrome OS account for 5 to 10% of its U.S. shipments since the machines were released here in November. Acer President Jim Wong said that he expects the ratio of Chrome sales to be sustainable in the long term. He also said that the company is considering offering additional Chrome OS models in other developed markets.


Acer C7 Chromebook

Acer and many other computer makers are looking for alternatives to the Windows operating system because consumers continue to stick with older versions of the operating system rather than upgrade to the latest version.

“Windows 8 itself is still not successful,” said Wong. “The whole market didn’t come back to growth after the Windows 8 launch, that’s a simple way to judge if it is successful or not.”
 
Wong criticized Windows 8 earlier this month alleging that Microsoft was getting marketing for its new operating system wrong.

Source: Bloomberg



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RE: Surprising
By jrpros on 1/28/2013 10:15:39 AM , Rating: 4
For a long time the Chromebooks were only being used by people who wanted to play around with a new iteration of Linux (ChromeOS). With the latest models from Samsung and Acer being so cheap ($249 and $199), they have really hit the mainstream. I have the Samsung model. I was looking for a cheap computer that is portable, good for browsing the Internet and some low level document work. I love my Samsung Chromebook and it can do about 95% of what I want it to do on a daily basis. Additionally, it has an HDMI output that I use regularly to stream tv shows that I miss, something that the networks won't let me do with my PS3. It just works for me I guess.


RE: Surprising
By Mint on 1/30/2013 11:50:43 AM , Rating: 2
IMO, they're basically the next evolution of netbooks.

People keep saying that netbooks are dead, but there's always going to be a demand for cheap products that get the job done. The biggest problem with traditional netbooks was the slow HDDs put in them (even the SSDs were awful) and bad software, especially the browser. The same Atom CPU and modern browser is very snappy on a smartphone.

I don't think the Chromebook will ever get close to the sales of the netbook peak, though. They only have ~1 year before cheap Win8 machines (i.e. Clovertrail based) flood the market again once competition and supply fully kick in. Market dynamics haven't changed from the netbook era, when they ran for $200-300.

I think the Chromebook's fate will be the same as that of Linux netbooks: Might as well get a full x86 PC for $30 more (my estimate of the future price delta).


"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007














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