Ford Offers $10k Discount on Leases for Slow Selling Focus EV
January 25, 2013 8:48 AM
comment(s) - last by
$10,750 discount includes $7,500 federal tax credit
Electric vehicles aren't exactly selling in droves for automakers around the world. Many of today’s highly efficient gasoline-engine vehicles are offering such high fuel efficiency ratings that it makes little sense to pay the extra money for hybrids or EV for many consumers (that is unless you
live in California
Ford is trying to get customers to lease its Focus EV electric vehicle and is offering significant discounts to land buyers. Ford has announced that it has dropped the base price of the Focus EV by $2,000 on cash purchases. Ford is also offering as much is $10,750 off the cost of a three-year lease.
Ford also plans to offer 1.9% financing on the Focus EV if purchased through Ford Motor Credit. The Focus EV didn't have a good 2012 with Ford selling only 685 of 1,627 vehicles it built. That sales rate made the Focus EV one of the
in the industry.
Ford isn't alone in having to discount its electric vehicles to get consumers more interested; Nissan also recently dropped the price of its 2013 Leaf by 18%. The Leaf now
starts at $28,800
and Nissan is offering new incentives to help boost sales.
"We certainly are not in a situation where we have to completely discount but we do have to respond to competitive pressures," Ford spokesman Wes Sherwood said. "We're not anywhere close where Nissan has gone with the Leaf."
The Ford lease offer is on Red Carpet leases if buyers take retail delivery by April 1. If the buyer meets those conditions, they will receive $10,750 off (a figure which includes the $7,500 federal tax credit).
The MSRP for the Focus EV base model is $39,995, while the new price for cash purchases is $37,995.
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RE: high sticker
1/26/2013 9:32:03 AM
I guess I am in the same category since I have owned my vehicle 16 years and put 235k miles on it so far. In that time I have spent about $1000 in repairs and the purchase price was $16,000. (It was a used 96 F150 with 18k miles)
I drive about 10k miles per year so I doubt I will ever buy a new vehicle. When gas first went to $4 per gallon I did some figuring and not counting the higher insurance of a new vehicle if I go from the current 18mpg to 36mpg I have to buy a vehicle with that fuel mileage that only has a payment of $100/month to pay for it with the saving in fuel cost. There are not many options when looking for a vehicle that gets 36mpg+ with monthly payments of no more than $100.
Now when my current vehicle dies(I am shooting for at least 300k miles on it) then I will have to consider what I will spend on a new one, I just hope there is something out there worth purchasing that will last as long and be as trouble free as this one has been.
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