Print 36 comment(s) - last by foxalopex.. on Jan 28 at 1:27 PM

$10,750 discount includes $7,500 federal tax credit

Electric vehicles aren't exactly selling in droves for automakers around the world. Many of today’s highly efficient gasoline-engine vehicles are offering such high fuel efficiency ratings that it makes little sense to pay the extra money for hybrids or EV for many consumers (that is unless you live in California).

Ford is trying to get customers to lease its Focus EV electric vehicle and is offering significant discounts to land buyers. Ford has announced that it has dropped the base price of the Focus EV by $2,000 on cash purchases. Ford is also offering as much is $10,750 off the cost of a three-year lease.

Ford also plans to offer 1.9% financing on the Focus EV if purchased through Ford Motor Credit. The Focus EV didn't have a good 2012 with Ford selling only 685 of 1,627 vehicles it built. That sales rate made the Focus EV one of the worst performers in the industry.

Ford isn't alone in having to discount its electric vehicles to get consumers more interested; Nissan also recently dropped the price of its 2013 Leaf by 18%. The Leaf now starts at $28,800 and Nissan is offering new incentives to help boost sales.

"We certainly are not in a situation where we have to completely discount but we do have to respond to competitive pressures," Ford spokesman Wes Sherwood said. "We're not anywhere close where Nissan has gone with the Leaf."

The Ford lease offer is on Red Carpet leases if buyers take retail delivery by April 1. If the buyer meets those conditions, they will receive $10,750 off (a figure which includes the $7,500 federal tax credit).
The MSRP for the Focus EV base model is $39,995, while the new price for cash purchases is $37,995.

Source: Detroit News

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RE: high sticker
By wordsworm on 1/25/2013 3:41:38 PM , Rating: 0
Don't you get tired of the smell of gasoline burning cars, or the noise that they make?

Quite frankly, they cannot take gasoline burning cars off the road fast enough. I'm pretty sure if they made gasoline burning cars illegal to manufacture or operate in the next five years or so we'd see people buying more electric vehicles. Maybe they could throw in a temporary exception for vehicles that can get 100km per liter of fuel.

RE: high sticker
By JediJeb on 1/26/2013 9:20:50 AM , Rating: 2
Don't you get tired of the smell of gasoline burning cars, or the noise that they make?

I haven't noticed an odor from a gasoline vehicle since the days of carburetors unless they are burning stale fuel or very badly out of tune. As far as the noise, most compact cars you can barely tell if they are running when sitting idle and not much louder when at speed. I live next to a busy highway and if I sit on the porch in the evening I can hear the tire noise from the passing vehicles far more than I hear the engine, so unless we make them maglev the EV are going to be just as loud.

RE: high sticker
By Spuke on 1/26/2013 2:51:51 PM , Rating: 2
Yep. Passing EV's make just as much noise as passing gas cars. The noise you hear is the tires not the engines.

RE: high sticker
By wordsworm on 1/27/2013 3:36:52 PM , Rating: 2
I honestly cannot tell if you're being sarcastic or not.

In all seriousness, though, I am holding my breath for VW's latest generation XL1 which promises 250mpg and is expected to be sold in 2014. That kind of efficiency I can tolerate for general transportation purposes. I could drive from Vancouver to Halifax for $50 worth of gas or do a real roundabout tour of the US/Canada for maybe $300. That would be just fantastic and it has me somewhat excited about cars.

RE: high sticker
By maugrimtr on 1/28/2013 10:57:43 AM , Rating: 2
What the Free Market thinkers are failing to admit is that these cars are selling. Yes, supply is outstripping demand. That's a problem with the company's and their farcical marketing departments. The actual cars, once made, are SELLING which means there is DEMAND. If the manufacturers match supply to demand, they are now making PROFIT. If they can reduce costs and price, they can increase demand.

So EVs are not a failure at all. The free market has spoken - people are buying them at their early outrageous prices.

The problem is that that market is too premature, the technology remains extremely expensive, and the government's tax credit is basically a stop gap subsidy for the car companies who need to drive down costs (while retaining an extra 7.5k margin buffer they no longer have to fund). In other words, the Free Market is contorted. It has spoken - but with a wee bit of encouragement at our expense.

"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates

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